Pentax has just announced its latest Optio W-series rough and compact camera—the W90. This thing is seriously tough looking and feeling (I got my hands on it in a sneak preview at PMA), and has some major upgrades from the previous W line models, including a more rugged appearance (complete with attached carabiner for clipping the cam to your body as you scale mountains) and Digital Miscroscope Mode with LED lighting. The LEDs are bright too. When you take super close up shots in Macro or Digital Microscope modes, you tend to shadow the small objects you’re trying to capture, but with this triangle of three bright lights shining directly onto the subject you combat that shadow. This 12MP camera is waterproof up to 20-feet, shockproof up to 4-feet, coldproof to sub-freezing temperatures and includes Eye-Fi wireless SD memory card connectivity. The Optio W90 will be available in April for $329.95.
GOLDEN, CO (February 24, 2010)…PENTAX Imaging Company has announced the eleventh generation PENTAX Optio waterproof digital camera built for rugged adventure in every way. The PENTAX Optio W90 offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects. Designed with the look of mountaineering equipment, the Optio W90 kit includes a woven web fabric strap complete with a carabiner to attach the camera to a backpack and other outdoor gear.
Adventure photography doesn’t get any better than this. The rugged Optio W90 offers photographic performance, innovative features and style that surpass other outdoor compact digital cameras now available on the market.
- Waterproof to 20 feet for reliable underwater photography
- Shockproof to 4 feet withstanding the rigors of extreme use
- Coldproof to sub-freezing temperatures for use in wintery, snowy activities
- 12.1 megapixel sensor and wide angle 5X optical zoom (28-140mm equivalent)
- Digital Microscope mode with LED lens lighting perfectly captures the smallest and closest macro subjects as near as 1cm from the camera
- Eye-Fi wireless SD memory card connectivity for built-in Wi-Fi capability to transfer photos and videos from the camera to a computer or an online sharing site such as Picasaweb, Flickr, Facebook and YouTube. (Eye-fi cards sold separately.)
- Large 2.7 inch LCD with 16:9 widescreen aspect ratio that is easy to view in strong light or underwater
- Capture movies in widescreen 720p HD video at 30 frames per second
- An HDMI port plays back beautiful high resolution imges and video on HDTV’s
- Advanced Pixel Track Shake Reduction captures blur-free images in any lighting
- Fast Face Detection, Smile Capture, Blink Detection, and processing modes specifically designed for portraiture, and new Pet Recognition captures up to 3 pre-programmed pet faces in memory
- Infrared remote control compatibility with new waterproof Remote Control WP, as well as other PENTAX infrared remotes
- Autofocus assist lamp helps to quickly and accurately focus, even in challenging lighting
Here at PMA in Anaheim, Samsung has just announced two new 12MP point-and-shoots—the 0.78-inch thick, waterproof (up to ten feet) AQ100 and the wide-angle zoom, durable SL605. Both cameras will be available in Spring 2010, the AQ100 for $199.99 and the SL605 for $129.99. Read the full press release below.
Anaheim, CA (February 20, 2010) - Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today added two 12 mega-pixel point‑and‑shoots to its digital camera lineup for 2010 – the durable SL605 and the waterproof AQ100. Thanks to their elements‑focused design, the AQ100 and the SL605 grant peace of mind and allow users to focus on taking the perfect shot, rather than worrying about damage to the camera. The AQ100 and the SL605 will be on display during PMA 2010, February 21-23, in the Samsung booth, #2227, in the Anaheim Convention Center.
“Memories can happen at any given moment and in any environment,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. “Further diversifying and expanding the range of digital imaging solutions available from Samsung, consumers can rely on these durable compacts to perform in the most challenging of environments as they’re both built to last and feature packed for the highest-quality results.”
Offering extraordinary capabilities, the slim (0.78” thick) AQ100 was developed for use in up to 10 feet of water and thanks to the camera’s exceptional low-light performance, it’s capable of taking bright images at that depth. Whether taking photos of friends and family in the pool or a school of fish while snorkeling in the ocean, users will benefit from the AQ100’s dedicated Aqua mode, which will optimize camera settings for the best possible underwater photos.
A powerful camera on land or in water, the AQ100 boasts an ample, 5x optical inner‑zoom lens complete with Digital Image Stabilization to help reduce blurry images. Additionally, the AQ100 features a bright, 2.7‑inch TFT-LCD screen for framing and reviewing images.
In addition to taking beautiful still images, consumers can also record impressive 720p HD video above or below the water. The AQ100 offers image stabilization while recording video and for complete simplicity, it has Smart Auto (Still & Movie) scene recognition technology which fine tunes both video and picture settings for the best possible results. All the users have to do is point and shoot.
The new SL605 was designed with durability in mind, and offers consumers Samsung’s Anti‑scratch Mask, which safeguards the camera from any unwanted scratches during everyday use. Furthermore, key areas of the Samsung SL605, including the bottom, buttons and areas surrounding the 2.7-inch TFT-LCD (230,000 pixel), are rubberized to further protect the camera from elements such as dust, dirt or sand.
Beyond its durability, users will also benefit from the Samsung SL605’s internal 27mm wide‑angle, 5x optical zoom lens, which gives them the ability to take sharp and detailed images from any distance. With a wide-angle lens at their fingertips, users will be able to capture more of a desired scene, such as landscapes or large groups of friends and family. The SL605 offers standard definition, VGA video recording and also features Samsung’s intuitive and easy-to-use Smart Auto scene recognition technology.
Samsung has also incorporated a Smart Night Mode in the new SL605, which will allow consumers to capture sharp, properly exposed images when shooting at night. Typically, a flash can be too bright and wash out one’s subject when used in low-light or night-time settings, ruining what could have been a great image. With Samsung’s new Smart Night Mode, this is no longer an issue as consumers can now increase or decrease the power of the flash to ensure the perfect shot, the way they want, each and every time.
Breaking news: PENTAX has just announced three new compact digital camera additions to their Optio lineup: the waterproof Optio WS80, the 12MP Optio P80 and the 10MP Optio E80. Check out more information on all three cameras after the jump.
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