Posts Tagged ‘Tips’

5 Tips for the Brand Conscious Photographer– from DigiLabs

image © Roger Schultz (creative commons)

The DigiLabs blog recently featured an essay on branding, which was filled with thoughtful tips for maximizing your “brand” as a photographer. They talked about being consistent, being visible, telling your story, minding your reputation and advertising. My favorite tips are below. Click here to see the whole story by DigiLabs.

Be Consistent:
…Since for most photographers, their website is their branding environment—take care of it. Make sure your website reflects recent work and communicates to the client that you are most likely to appeal to. While design is very important for visual appeal, make sure your copy, user interface and navigation, load times, and links convey your brand and message. Also make sure that your website and anything linked to it (shopping cart, slideshows, blog) maintain an easy and consistent user experience, this way, you will impress instead of overwhelm visitors.

What is Your Story?
With 120,000 new photographers entering the market last year, you need to have a unique story. People love stories. They are interesting, engaging, and easy to remember and associate a brand with. People especially like Cinderella story.   For example, Apple started from 2 determined people in a garage and today is a leader in technology and design. This story makes us feel inspired.  Tell your client a story which is consistent with your message and represents your brand.  Are you an artist? A sucker for love? A family man? A mother of three? A commercial photographer? Are you a photojournalist? A fashion photographer? Who you are will help you set yourself apart from the others and build your brand.

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Tips for Shooting Sports and Action from Olympus

Summer is officially upon us (whether or not the weather is cooperating), and summer usually means action: camping, outdoor sports, running around on the seashore. So, its great timing that Olympus is sharing some excellent photography tips for capturing sports and moving subjects. My favorite tip is below. Click here to see the whole story by Olympus.

Be Prepared

To get good results of fast moving subjects, you have to be ready in advance—even when you’re using Sequential Shooting. A very short delay, called shutter-lag, can occur between the moment you press the shutter button and the first picture in the sequence is taken. To take a picture perfectly timed to your subject’s movement, take this into consideration and press the shutter button slightly in advance.

image via Olympus

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National Geographic’s Ultimate Field Guide to Travel Photography


© Peter McBride, courtesy National Geographic Books

The new book “National Geographic: Ultimate Guide to Travel Photography” recently came across my desk, and I have to say I am impressed with how much helpful information author Scott S. Stuckey has packed into the pint-sized edition. It’s ripe with tips that wouuld be relevant to both pros and those just getting started in the field. Most of the tips even translate to amateur photographers who just want to get the most out of a travel experience, even if they don’t plan to sell their photos afterward. Some of my favorite tips are below. The book is available at the National Geographic online store.

Show Respect and Honest Appreciation

“‘To be a great photojournalist,’ says Justin Guariglia, ‘you have to love people, to care about the culture you’re shooting. Your sincerity and respect will help you to understand what you’re trying to photograph—and will be obvious to the locals. As you absorb the culture, you become part of it. And that is reflected in your photography.’” (pg. 56) Image © Catherine Karnow, courtesy National Geographic Books.

Shoot Verticals Too

“Landscapes are wide and horizontal, but don’t forget to shoot vertical compositions of them. Professional photographers shooting for magazines know that many, if not most, of the pictures that get published will be verticals, filling one page or less than a page. Horizontal images covering two full pages —the coveted ‘double truck’—are the exception rather than the rule.” (pg. 133) Image © Jim Richardson, courtesy National Geographic Books.

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How-To: Shooting in Existing Light

Bellagio_OutdoorNight

How-To: Shooting in Existing Light
Text and Photos by Lynne Eodice

Some of the best photo opportunities present themselves in situations that would appear to pose lighting challenges, such as outdoors at dusk or dawn, or indoors with window light or artificial illumination. This how-to story provides tips on meeting these challenges without using flash.

Dusk and Dawn

Pas_OutdoorNight

For a half-hour to an hour before the sun rises and after it sets, the sky is filled with soft, beautiful light that has inspired the term magic hour among photographers. Beginning with the first faint light of daybreak, colors in the sky brighten quickly—from cool blue tones to soft pastel shades, and finally, the warm tones preceding sunrise. After sunset, this process takes place again in reverse.

Because you have such a slim window of time in which to shoot, it’s best to scout out a scene that you want to photograph ahead of time. During the shoot, you’ll want to use a tripod (or plan to use a fast ISO setting like 800 or greater if a tripod is not available). You should also use a small aperture like f/8 or f/11 for great depth of field. Check your exposure readings frequently. The darker the scene, the more important it is to bracket your exposures. Long time exposures of several seconds are very likely once the sun goes down.

Dusk is a great time to photograph city skylines. You’ll still have some exciting color in the sky, and the lights from street lamps and buildings will also contribute to creating a truly dramatic photograph. An extra bonus is that if you’re using a very small aperture, like f/11, f/13, or f/16, small points of light in the scene (like street lights) may resemble multi-pointed stars.

Natural Light Indoors

GageHotel_LightComingThruWindows

Occasions may arise in which you’ll want to shoot indoors, but aren’t permitted to use flash because of certain restrictions; i.e., weddings in chapels, art galleries, and other public buildings. When shooting indoors with natural light that comes in from outside, use windows or doors that get reflected light from the sky. This light will be directional, but softer and not as intense. Diffused window light may provide flattering illumination when photographing people. If you’re not using flash, you’ll probably need to use a higher ISO reading like 800 or 1600.

Laura_WindowLight

If there is a lot of bright light coming in through a window or doorway, you can reduce this contrast by using a secondary source of light, like some sort of reflective material. You can use white poster board, Fome-Cor board (both are available at art supply stores), or a commercial reflector (from your local camera store) to bounce light back into shadowy areas of a person’s face. Whenever possible, you can open a door or curtains to let light in from another direction to fill in shadows.

Your camera’s meter is often fooled by bright areas of direct light from a window, so you may want to switch to your camera’s spot metering mode to get a more accurate reading. Take your spot meter reading from an important part of the scene—like a person’s face or mid-tone object. Use your camera’s exposure-lock feature to hold that reading.

Artificial Indoor Light

Indoors_ArtificialLight

Taking pictures with ambient indoor light can be challenging. First of all, you may want to change your Auto White Balance (AWB) setting to match the main light source. Some indoor artificial lighting requires that you switch your White Balance setting to a tungsten setting to correct for incandescent lighting. (But if you like the warm cast created by this light source, use your camera’s AWB setting.)

To photograph a person in a public place, try to position him/her in a place with even indoor lighting, or surround the individual with bright, reflective surfaces. If you’re photographing a subject next to candlelight, the person may appear warmer than he/she would with tungsten lighting. When photographing performers on a stage, you’ll have the challenge of bright lighting on the person or group against a dark background. Use a telephoto lens to bring the performer in closer and switch to your camera’s spot-metering mode to get a reading from the person’s face or clothing.

In a Nutshell:

Dusk or Dawn
•    Scout out your scene ahead of time
•    Use a tripod for best results
•    Photograph the lights of the city balanced with the color of the sky

Natural Light Indoors
•     Shoot with reflected light coming in from outdoors
•     Use a reflective material to fill in shadows
•     Use your camera’s spot-metering feature

Artificial Light Indoors
•     Adjust your White Balance setting to match the light source
•     Photograph a person in a place that’s evenly lit
•     Use a telephoto lens to bring stage performers in close

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1-Minute D-SLR Know-How Videos from Tamron

Tamron_DSLRKnow-How

Starting today, optics company, Tamron, is beginning a new video learning series. The “DSLR Know-How” videos will air on Tamron’s YouTube channel every Monday for 12 weeks. The videos are geared toward first-time Digital SLR owners, according to Tamron, but are “also likely to appeal to a broad spectrum of shooters including experienced enthusiasts, and those who simply want to get a better handle on all the exciting features built into their new Digital SLR cameras.”  Episode One, which was released today, features professional photographer, Andre Costantini, giving a very brief overview of the “physics of photography”—a capture device, shutter and aperture. While this first episode was not very in-depth in terms of tips, I suspect those that follow will be, now that they’ve gotten that introduction out of the way.

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The Best of 2009- Photography Tips

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- Tip from a Pro: Professional photographer, Larry Lytle, gives an in-depth tutorial on using studio lighting.

- Winter shooting tips from Olympus photographer, Jay Kinghorn.

- DP’s tips and insights on photographing children in a developing country.

- Tips for brilliant photos of fireworks from Olympus.

- Tips for capturing the colors of Autumn.

- Tips from a travel photographer- from the New York Times.

We also had a lot of helpful how-to tips in the magazine this year, including tips for: Producing High Dynamic Range (HDR) photos, capturing the essence of winter scenes, and ten things to avoid when shooting—in the Digital Photographer winter 2009 issue; understanding the basics of resolution, image quality and zoom—in the Digital Photographer spring 2009 issue; shooting photos underwater—in the Digital Photographer summer 2009 issue; and photographing cemeteries and shooting in low-light—in the Digital Photographer fall 2009 issue.

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Midweek Photo News Roundup- Holiday Lights Edition

©ellie
photo © ellie (Flickr creative commons)

It’s Wednesday afternoon and all that most people can think about is how many days, hours, minutes remain until the weekend. But not you, you’re a photographer! You’re never bored, but are always plotting your next photo shoot or researching the new D-SLR you’ve had your eye on. We’re right there with you, friend. To keep the wild world of photography on your mind midweek, here’s our roundup of what’s been happening in it lately.

- Gizmodo is displaying the winners and all of the 107 Dazzling Christmas Lights entrants from their latest shooting challenge.

- An amateur photographer in the UK was questioned by police under anti-terror laws for taking “too many” pictures of Christmas lights.

- The New York Institute of Photography is sharing tips on how to take great photos of holiday lights.

- Bokeh effect Holiday lights photos abound on Flickr this year. Check them out for inspiration!

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Tips from a Travel Photographer- from The New York Times

Q&A With the Travel Photographer Robert Caplin - Frugal Traveler Blog - NYTimes.com_1256590116978
photo © Robert Caplin, via The New York Times

The New York TimesMatt Gross recently featured a Q&A with travel photographer Robert Caplin in his “Frugal Traveler” column. Caplin’s images have been published in National Geographic, ESPN The Magazine and The New York Times, and in the discussion with The Frugal Traveler, he talks about shooting with a Canon 5D Mark II as well as an iPhone, and names the Canon G11 as his go-to point-and-shoot if he had to spend under $500 for a camera.

One of my favorite exchanges is below. Click here to read the full Frugal Traveler/Robert Caplin Q&A.

Q&A With the Travel Photographer Robert Caplin - Frugal Traveler Blog - NYTimes.com_1256589672400

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Tips for Capturing the Colors of Autumn from Olympus

©AllisonGibson_Maine

I recently returned from an 11-day, 1,500 mile driving tour of New England, which took me across six states (which is a big deal to a California native because here you can drive nearly 1,000 miles just going from one end of the state to the other) and I got to see a few burgeoning  signs of what is considered “Fall Foliage Season” in that region of the country (see my photo above).  It is an annual endeavor for many professional and amateur photographers from across the country to capture the colors of fall, so it’s great that Olympus is sharing some helpful tips for doing so at the peak of this beautiful season. My favorite tip is below. Click here to see the whole story by Olympus.

Use Exposure Creatively

On a clear sunny day, you can take pictures of the red and yellow autumn colors against the blue sky. On a cloudy day, try using exposure compensation to give the impression of a painting. Set the exposure compensation more towards the + (positive) side and the details of the cloudy sky will disappear and become white. When the sky turns white, the autumn colored leaves will appear in the picture as if painted on a white canvas.

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Tips for Brilliant Firework Photos from Olympus

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photo by mrpattersonsir (creative commons)

Olympus is sharing some great tips for photographing fireworks just in time for the 4th of July. My favorite tip is below. Click here to see the whole story by Olympus.

Create a trail of lights with a sparkler

Experiment with your camera’s Night Scene+Portrait mode to capture amazing photos of light trails. This Scene Mode will fire a flash to illuminate your subject – but it will also keep the shutter open long enough to capture a light trail.

*If your camera does not have Fireworks Scene Mode or Night Scene+Portrait, your best alternative is to try Night Mode while using a tripod.


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