Sony‘s new Action Cam has jumped into the market with a big splash (action sports pun intended), and it can’t be making GoPro very happy. The tiny (3 oz, with battery), wearable Sony Action Cam—boring technical name: HDR-AS10—lets you capture point-of-view shots while you surf, mountain bike, or engage in pretty much any activity during which you want to show off your skills.
The camera ships with a rechargeable battery, adhesive mounts, and a ruggedized waterproof case that will let you take it down to 197 feet—so you can snap diving shots as well. And the good news is, you’ll be doing more than “snap,” because the sleek-looking Action Cam features a 16-megapixel Exmor R CMOS sensor, a 170-degree field-of-view Carl Zeiss Tessar lens, and records full HD video (1920 x 1080, 30p) and “HD SLOW video” (2x at 1280 x 720, 60p; 4x at 1280 x 720, 120p) so that you can study the form of your snowboard jumps or just plain look cool in slow motion. It also features Interval Still Recording mode and, soon, Sony will release additional mounting accessories, like a waterproof head mount kit, a handlebar mount, and a suction cup to make the shooting experience even more extreme.
Action Cam will be available this month for $199.99 or $269.99 with Wi-Fi.
Sony has announced the latest A-mount series DSLR with Translucent Mirror Technology: the α57. Successor to the α55, the new camera’s body is manufactured from recycled plastics and the camera chassis contains 10% recycled material. The α57 shoots still images at up to 12 frames per second, boasts a sensitivity range of ISO 100-16,000, features the α65‘s 5-point AF system with three cross sensors, and, like the α65, has an OLED Tru-Finder viewfinder with 1440k dot resolution and a 100% field of view.
The α57 interchangeable lens camera will be available in April for about $700 (model SLT-A57, body only) or about $800 (model SLT-A57K, with an 18-55mm kit zoom lens for $800).
Sony has just announced the new NEX-7 digital camera, the latest in the compact interchangeable lens lineup. Like the new a77 and a65 DSLRs announced today, the NEX-7 boasts a 24.3-megapixel Exmor APS HD CMOS image sensor, which paired with Sony’s BIONZ image processor should result in what Sony says will be “flawless image and HD video quality with very low noise and exceptionally fast shooting responses.” The NEX-7 also features “an intuitive new TRINAVI control interface,” which gives more advanced photographers the option of “three customizable, manual controls and the ability to create images with the flexibility and precision of an advanced DSLR camera.”
The Sony NEX-7 will be available in November in a kit with an exclusive black 18-55mm zoom lens for about $1350, or as a body-only for about $1200. See the full press release from Sony below.
Sony has just announced two alpha series DSLR cameras: the a77 and a65, which are the latest in Sony’s Translucent Mirror Technology lineup. According to Sony, “these new cameras [are] the fastest, most responsive interchangeable lens cameras in their class, [and] set new performance benchmarks that even professional DSLRs have yet to achieve. ” Each features a 24.3-megapixel Exmor APS HD CMOS image sensor, and the a77 boasts the “world’s fastest continuous autofocus (AF) shooting performance (among DSLRs in Aug 2011), capturing a burst of full resolution, 24 megapixel images at 12 frames per second with full-time phase-detection AF.” Additionally, the α65 has a 10fps shooting speed.
Both the a77 and a65 feature a new OLED Tru-Finder viewfinder, which has the advanced capability to adjust exposure, white balance and other settings in real-time. Sony says, “Photographers can also make fine focus adjustments via a zoomed-in portion of the image.”
The α77 Translucent Mirror interchangeable lens camera will be available in October in a kit with the new SAL1650 f2.8 lens for about $2000, and offered as body-only for about $1400. The α65 Translucent will be available in October in a kit with a standard 18-55mm lens (SAL1855) for about $1000, and offered as body-only for about $900. Read the full press release from Sony below.
Sony has announced the Cyber-shot TX55 point-and-shoot with a 3.3-inch wide angle touchscreen, 16.2-megapixel CMOS sensor and “amazing 3D image” capture. The TX55 also features something that Sony is calling “By Pixel Super Resolution” technology, which “boosts the cameras’ [5x] zoom range to a virtual 10x without losing quality at the image sensor’s maximum resolution.” The camera also comes packed with a “Picture Effect” mode, which sounds similar to the creative art filters we’ve seen in many other manufacturers’ models, with options like: HDR Painting, Rich-tone Monochrome, Miniature, Toy Camera, Partial Color, Pop Color and Soft High-key. The Sony Cyber-shot TX55 will be available for an estimated $350.00 in September. See the press release from Sony below.