Posts Tagged ‘Samsung TL350’

PMA ’10 Sneak Peek

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A day before the PMA show officially opens here in Anaheim, the press gets a “sneak peek” at an eponymously named event. Today, at that event, I got to see a lot of the cameras that have been recently announced by Pentax, Nikon, Samsung and Olympus, and several new PMA announcements from the likes of HP and GE. This is also the venue where I get the time to check out gear like bags and innovative new ideas from smaller companies, such as PhotoFramed.com.

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I got to get my hands on newly announced Pentax cameras, including the teeny tiny, adorably retro-looking Optio I-10; the brand new Samsung TL350, which was just announced this morning; and the Nikon COOLPIX S8000, with its ultra bright 3-inch LCD screen that’s similar to that of the pro level D3s D-SLR—which I also got to check out.

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New from GE (General Imaging) is a line of super automatic point-and-shoot digicams—meaning they leave almost nothing to the photographer other than to press the shutter release. The memory is all built-in, as well as the battery, but General Imaging says that’s what consumers asked for. Point. And. Shoot. The most important feature of these cameras, for the fashionistas they’re geared toward, anyway, is that they were co-designed by Jason Wu, an exciting young New York fashion designer, and feature an assortment of color choices and leather finishes.

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New from HP is a lineup of affordable point-and-shoots, including the 12.2MP PW550 with 5x optical zoom and the 12MP CW450 with a 2.7-inch touch LDC.

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The just announced Lowepro SlingShot AW series was the most exciting bag selection I saw today. Lowepro’s SlingShots have been wildly popular with photographers since they first came out five years ago because of the way they allow for rapid access to cameras and gear. For this new generation, they’ve made a few upgrades based on consumer feedback from the field to further enhance that experience, including the ability to carry a smaller tripod on the outside, and interior space for personal items besides camera gear.

Check back for more in-depth, hands-on looks at new cameras and gear over the next couple of days, as we traverse the crowded landscape of the PMA show floor.

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Samsung Announces TL350

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Here at PMA in Anaheim, Samsung has just announced the TL350 compact camera. Compared to the simultaneously announced TL500 flagship “prosumer” camera, the TL350 boasts a 10MP CMOS image sensor and shoots full 1080p HD video.  Like the TL500, though, it also supports RAW, offers Manual control and has a 24mm ultra‑wide angle Schneider KREUZNACH lens. The TL350 will be available in Spring 2010 for $349.99. See the press release below.

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From Samsung:

Anaheim, CA (February 20, 2010) – Samsung Electronics America, Inc., a market leader and award‑winning innovator in consumer electronics, today unveiled the TL350 – a high-speed, 10 mega‑pixel compact camera with 1080P, full-HD video recording. With a maximum video recording speed of 1,000 frames-per-second (fps) and a burst mode capable of capturing 10 full-size digital stills per second, the TL350 takes high-speed imaging to a new level for today’s consumer. Additionally, the TL350 enhances the digital imaging experience with Samsung’s Advanced Panorama Shot with Object Tracking as well as an innovative Dual Capture mode, which allows users to simultaneously take 10 mega-pixel still images while recording full-HD videos. The TL350 will be on display during PMA 2010, February 21-23, in the Samsung booth, #2227, in the Anaheim Convention Center.

“The TL350 is representative of Samsung’s strategy to lead the digital imaging industry through product innovation,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. “Consumers have expressed frustration with having to choose between shooting video or taking digital stills with their camera. With the TL350, Samsung has addressed this unmet consumer need, and now gives consumers the ability to do both simultaneously.”

High-Speed Digital Stills and Video

The TL350 allows users to capture high-quality images no matter how fast the action may be. Its advanced CMOS sensor and re-engineered DRIMeIII processor yield impressive low‑light performance and most notably, speed, giving users the ability to capture up to 10 pictures-per-second (pps) at the resolution of 10 mega-pixels. Additionally, the TL350 features a 1,000 fps (138×78), high-speed video recording mode which today’s creative consumer can use to reveal details of a fast moving event in super‑slow motion. Whether it’s used to capture an everyday moment in an astonishing new light or to analyze a golf swing, the capabilities of the TL350’s super-slow motion playback are endless.

Impressive Optics and Display

In addition to its impressive speed, the TL350 also features a high-performance 24mm ultra‑wide angle Schneider KREUZNACH lens complete with a generous 5x optical zoom. Much wider than traditional compact cameras, the TL350’s 24mm ultra-wide angle lens allows photographers to capture more of a desired scene, such as large groups of friends or family, while the 5x optical zoom will allow them to get in close when shooting from a distance. Samsung’s Advanced Panorama shot with Object Tracking will further enhance the camera’s wide-angle capabilities, ideal for the better capture of scenes such as vast landscapes. For blur‑free images, the TL350’s lens is also paired with Samsung’s Dual Image Stabilization technology.

The TL350 is equipped with a three-inch AMOLED screen providing users with a higher contrast ratio, deeper blacks and more accurate, vivid colors, even when viewed from an angle or in direct sunlight. The AMOLED display is also more efficient when it comes to power consumption, allowing photographers to maximize battery life and shoot longer on a single charge.

Features for the Advanced and Novice Shooter

The TL350 will appeal to both novice and more experienced users thanks to the combination of Smart and Manual controls. The camera’s intuitive Smart Auto 2.0 (Still & Movie) scene recognition technology will take the guess work out of taking a perfect photo or video every time; however, for those users who want to have more control over image capture, the TL350 supports RAW and offers Manual control. When set to Manual, consumers can experiment with features such as slower shutter speeds, depth-of-field and even focus.

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