Posts Tagged ‘Pentax’

The Future of Point-and-Shoot Cameras


As fans of both the art of photography and the complex tools that help us to capture images–namely cameras–we at Digital Photographer would like to pose a question:

What do you think the future holds for point-and-shoot cameras, when it’s possible that in, say, five years time the cameras built into cell phones will meet the level of shooting sophistication of most consumer level digicams? Will point-and-shoot digital cameras as we know them today become irrelevant or, perhaps, extinct?

So called “instant cameras” have been around on the consumer level since 1948, when the Polaroid Model 95 went on sale (ref. The Impossible Project); and beginning in 1963, the Kodak Instamatic began to make photography accessible to the masses.


As it stands today, there are over 130 new compact digital cameras on the market, offered by Nikon, Canon, Sony, Olympus, Pentax, Samsung, Fujifilm and Kodak, and each of these manufacturers seems to be in a never-ending race to crank out more. Meanwhile, most anyone who owns an Apple iPhone (like myself) would agree that the image quality of the camera feature in the phone is inferior to even the lowest level point-and-shoot digital camera on the market. Sure, the 3MP camera boasts a built-in auto focus (iPhone 3GS) and a tap-induced digital zoom, but most digital cameras being produced by the above named companies come standard with, at the very least, an 8MP image sensor and 3x optical zoom. Oh, and there’s also always a little helpful feature called flash, which the iPhone still lacks. But the iPhone does record video as well as stills–something that a large number of the current point-and-shoot cameras on the market cannot also claim.

Join the discussion by posting a comment with your thoughts here, or at the DP page on Facebook.


Pentax Announces Three New Optio Cameras


Breaking news: PENTAX has just announced three new compact digital camera additions  to their Optio lineup: the waterproof Optio WS80, the 12MP Optio P80 and the 10MP Optio E80. Check out more information on all three cameras after the jump.

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Pentax Announces Optio W-80


Breaking news this minute: PENTAX has just announced their brand new, most shock and waterproof digital camera ever, the Optio W-80. It seems the summer’s big test for compact camera shoppers is to find out just how fill-in-the-blank proof a camera is. And now PENTAX is offering a strong competitor to the market with the W-80, which can withstand impact from a fall of more than three feet (perfect, since your child will likely drop it at Walley World a few times), and is waterproof to withstand depths of up to sixteen feet (for when the adults ditch said child on the shore and go scuba diving on yet another summer vacation).

The slim, one-inched body camera also boasts 12.1 Megapixels, a 5x optical zoom (equivalent to 28-140mm), a wide angle 28mm lens, a Super Protect coating applied to the zoom lens’ mineral crystal cover, a 2.5-inch LCD with anti-reflective coating, widescreen HD movie capture (1280 x 720pixels @ 30fps), Fast Face Detection Technology (sees up to 32 faces in 0.03 seconds), Smile Capture, Blink Detection, Pixel Track Shake Reduction, and  Super Macro Mode.

The Optio W-80 will be available in July for $299.95


Pentax Announces K-7 D-SLR


Breaking news this morning: PENTAX has just announced their brand new flagship D-SLR, the K-7. The manufacturer is already calling the compact, 14.6 Megapixel, weather, dust and cold resistant camera their “most powerful PENTAX ever.” Ideal for shooting fast action, the D-SLR features the new PRIME II Image processing engine, which allows for  5.2 frames per second and low-noise image processing, and a top shutter speed of 1/8000 sec. The 921,000 dot resolution 3-inch LCD features Live View mode, and the camera also boasts a 100% field-of-view viewfinder (with 0.92X magnification).

With the K-7, PENTAX is joining the ranks of Nikon by introducing a powerful, compact D-SLR that offers High Definition movie capture. HD movie mode features adjustable quality settings and aperture control, as well as Shake Reduction, and an external microphone terminal for recording stereo sound, and high resolution playback (HDMI port with selectable output resolution: 1080i, 720p, 480p, and auto).

Body only, the K-7 will retail for $1,299.95.


Pentaxian Mark Dimalanta Gives Surf Photography Demo

PentaxianMark Dimalanta has been giving a presentation on the world of surf photography all week at the Pentax booth at PMA. Mark, a Huntington Beach, CA native, a surfer, and a former doctor, has traveled to the best breaks all over the world to shoot some of the greatest surfers of our time and pay homage to the Hawaiian tradition that now spans the globe.

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