Olympus announced today the M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ (35mm equivalent 24–100mm) lens, which, as a new addition to the PEN lineup, is the first “fully-compatible interchangeable Micro Four Thirds lens to incorporate an electronic motorized zoom.” The announcement comes at a time of great instability for the manufacturer in the wake of financial scandal. As longtime fans of the brand and its equipment, we’re glad to see the launch of an innovative piece of gear.
The new lens has three zoom speeds, achieved by turning the barrel slowly, quickly, or at an intermediate rate, with each speed producing a different effect. Additionally, you have the option to takeover full manual control. Focusing is possible between 8 and 20 inches for close-up shooting in macro mode (there is a macro button on the side of the lens). The lens also features a smooth and quiet motor, which is a bonus for shooting video, combating camera shake and unwanted zzzzzzzz noises in that background of your footage.
The M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ will be available in mid-January for an estimated $499.99. More from Olympus below.