Both Olympus and PENTAX have been playing the extreme-camera game for years, challenging the earth’s elements on behalf of adventurous photographers with rugged cameras like the Olympus Tough TG-810 and PENTAX Optio W90. Finally, Nikon has joined in on the fun with the just announced COOLPIX AW100, a waterproof, freeze proof and shockproof compact camera that features full High Definition (1080p) video recording, a 16.0-megapixel backside illuminated CMOS image sensor, and a 5x wide angle NIKKOR ED glass lens (35mm equivalent of 28-140mm). The AW100 also has a GPS function and internal map display, which allows photos to be “displayed via location information and saves latitude and longitude information in the image data,” according to Nikon.
The COOLPIX AW100 will be available in early September for an estimated $379.95. Read the full press release from Nikon below.
(images via Nikon, click to enlarge)