Posts Tagged ‘News’

American Medical Association Officially Condemns Retouched Photos

image via photoshopdisasters

As of this week, the AMA (American Medical Association) has “adopted new policy to encourage advertising associations to work with public and private sector organizations concerned with child and adolescent health to develop guidelines for advertisements, especially those appearing in teen-oriented publications, that would discourage the altering of photographs in a manner that could promote unrealistic expectations of appropriate body image.” (source)

via GOOD, via NY Daily News

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Lytro: The Light Field Camera that Promises to Change Photography

image via Lytro.com

Later this year, Lytro will debut a light field camera “that turns light into living pictures”—a technology that the Mountain View start-up says will “bring the biggest change to photography since the transition from film to digital,” according to comments given to Ina Fried of All Things D. The ground-breaking idea is that with the Lytro camera, there is no longer a need to focus before pressing the shutter release. They’re saying, basically, to forget everything you know about taking a picture because once a frame is captured with the Lytro camera,the image remains alive and flexible to change. You can change the focus however, wherever, whenever you’d like. Go ahead, try it out on Lytro.com with existing images. I was dubious as well.

If you’ve never heard of Lytro, or their technology, you are not alone—even in the photo world. The announcement of the as yet released point-and-shoot comes well before the equipment makes an appearance on the market or to reviewers. The science, according to Lytro, is as simple as this:

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Leica Announces M9-P: World’s Smallest Full-Frame Digital Camera

Leica has just announced the latest in their rangefinder lineup—the M9-P compact digital camera. In the manner of Leica’s historically high-end finishes, the new M9-P “includes a scratch-resistant, sapphire crystal covering on the LCD screen. Produced using special diamond cutting tools, this screen is fashioned from one of the world’s hardest and most resilient materials. Extremely resistant to wear and almost unbreakable, the sapphire glass LCD cover offers many years of reliable use,” according to the manufacturer. The M9-P also features an 18-megapixel 24 x 36mm (35mm format) CCD sensor and a Microprocessor-controlled, exceptionally low-noise, metal blade shutter with vertical movement. The M9-P will be available in black paint or traditional silver chrome finishes in July 2011. Read the full press release below.

image via Leica Camera AG

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Sony Announces NEX-C3 Compact Interchangeable Lens Camera


Sony has just announced the NEX-C3 digital camera—the smallest and lightest interchangeable lens digital camera on the market, according to the manufacturer. Featuring a 16.2-megapixel EXMOR sensor (24mm APS-C size) and “press and rotate” operating with real time preview of different effects, the NEX-C3 comes on the heels of last year’s ground-breaking NEX-5 and NEX-3, which were “the world’s first interchangeable lens cameras with an APS-C sensor to continuously adjust focus and exposure while recording video.” A new feature for this generation of the NEX lineup is called Picture Effects (essentially, art filters), which includes a Background Defocus effect to create the look of shallow depth of field in a photograph. A bonus to Sony’s new Picture Effects is that multiple effects can be applied to one shot and previewed simultaneously.

The NEX-C3 will be available in August for $599.99 (16mm f/2.8 kit) and $649.99 (18-55mm kit). Ten new lenses will be available by 2012 in addition to the three existing E-Mount lenses that are now available, turning the system into a lasting investment for those photographers who find the NEX system preferable to the DSLR format. More images and Sony’s official press release below.

 

images via Sony; click thumbnails to enlarge

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Nikon Announces AF-S NIKKOR 50mm f/1.8G Lens

Nikon has just revealed the new AF-S NIKKOR 50mm f/1.8G fixed focal length lens. Available in June for $219.95, the compact (oftentimes called “pancake lens”) prime features a Silent Wave Motor, a fast aperture for low-light capture, allowing also for the oft-sought isolated focus shot. More from Nikon in the press release below.

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