Posts Tagged ‘Lytro’
9to5mac is reporting that shortly before he passed away Steve Jobs met with Lytro CEO Ren Ng to discuss cameras, product design, and the ways in which he might apply Lytro’s groundbreaking light field technology into a new generation of iPhone cameras. According to “Inside Apple,” the forthcoming book by Adam Lashinsky, which 9to5mac excerpts in their report, “At Jobs’s request, [Ng] agreed to send him an email outlining three things he’d like Lytro to do with Apple.”
“Jobs actively pursued his goal of reinventing photography, asking the CEO of Lytro to outline three specific things that the company would want to work on with Apple,” reports 9to5mac.
If you’ve forgotten, Lytro is the tiny rectangle camera designed by Ng—a Stanford PhD—that captures “living pictures” that are focused after the fact by capturing an image’s entire light field data in one click. The “living picture” bit means that the image is forever adabtable. Now imagine if this technology were applied to the ubiquitous iPhone camera, which, as 9to5mac points out, is already “mobile photography at its finest.”
Give the circumstances now it’s uncertain whether the Lytro/Apple mashup will ever see the (excuse the pun) “light” of day, but it is a pretty exciting prospect to imagine.
(Gizmodo, via 9to5mac)
Remember the Lytro camera—the one that was announced before anyone had even seen the gear or formerly heard of the technology that the so-called “living pictures” camera would offer? The initial claim from the makers of Lytro were that it would turn the $30 billion consumer camera market on its head. Well, the Lytro has been launched into the marketplace at last.
Priced at $499.00 (16GB, 750 pictures) or $399.00 (8GB, 350 pictures) and slated to ship in early 2012, the Lytro lets you “capture living pictures.” Meaning, with one snap you will capture the complete light field data of a scene—color, intensity, and direction of all the light—without the shutter delay that a camera with auto focus might experience. This also allows you to focus the image after the fact. And being as it’s a “living picture,” focus is forever adaptable. There is also an interactive aspect to the camera, wherein your “living pictures” can be shared on various social networking sites, allowing your friends and family to manipulate the images as well using a computer, smart phone or tablet.
Visit Lytro.com for more information and to test out the living pictures technology.
image via Lytro.com
Later this year, Lytro will debut a light field camera “that turns light into living pictures”—a technology that the Mountain View start-up says will “bring the biggest change to photography since the transition from film to digital,” according to comments given to Ina Fried of All Things D. The ground-breaking idea is that with the Lytro camera, there is no longer a need to focus before pressing the shutter release. They’re saying, basically, to forget everything you know about taking a picture because once a frame is captured with the Lytro camera,the image remains alive and flexible to change. You can change the focus however, wherever, whenever you’d like. Go ahead, try it out on Lytro.com with existing images. I was dubious as well.
If you’ve never heard of Lytro, or their technology, you are not alone—even in the photo world. The announcement of the as yet released point-and-shoot comes well before the equipment makes an appearance on the market or to reviewers. The science, according to Lytro, is as simple as this:
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