Posts Tagged ‘lens’

Nikon Announces New Superzoom and Standard Zoom Lenses

Nikon has just introduced two new NIKKOR lenses: the AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR and the AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR. The new superzoom 18-300mm offers Nikon’s longest focal range ever, expanding on two popular existing telephoto lenses in the NIKKOR lineup, the 18-200mm f/3.5-5.6 and 28-300mm f/3.5-5.6 VR lenses. In addition to being a killer travel lens (assuming it’s actually as “surprisingly compact [and] lightweight” as Nikon claims), the 18-300mm is being marketed as a great lens for shooting HD video because the long focal range would allow for “wide establishing shots, medium close-up shots and extreme telephoto sequences when the users want to separate the subject from the background.”

The new, FX-format compatible NIKKOR 24-85mm lens is being billed as the go-to everyday Nikon shooter’s lens, with more range than the standard kit lens and built-in vibration reduction technology that recognizes and adjusts for tripod mounted shooting.

Both new NIKKOR lenses will be available at the end of the month, with the AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR priced at $999.95 and the AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR priced at $599.95.



Ricoh Announces Newly Developed Fifth Camera Unit in the GXR System

Ricoh today announced the RICOH LENS A16 24-85mm F3.5-5.5, which is a newly developed unit for the company’s unique GXR interchangeable unit camera system. First launched in 2009, Ricoh explains the system as such: “the GXR is a revolutionary interchangeable unit camera system in which lenses can be changed by mounting camera units that integrate lens, image sensor, and image processing engine into a single unit.”

The newly developed 24-85mm wide angle zoom lens with an APS-C size 16.2-megapixel CMOS sensor features nine rounded aperture blades so you can capture beautiful bokeh; an ISO bracketing function so you can shoot three simultaneous images with three different ISO sensitivities; and a feature that allows copyright information such as the photographer’s name to be entered and written to the image Exif data. More from Ricoh here.



Olympus Announces New Micro Four Thirds Lens for PEN System Cameras




Olympus announced today the M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ (35mm equivalent 24–100mm) lens, which, as a new addition to the PEN lineup, is the first “fully-compatible interchangeable Micro Four Thirds lens to incorporate an electronic motorized zoom.” The announcement comes at a time of great instability for the manufacturer in the wake of financial scandal. As longtime fans of the brand and its equipment, we’re glad to see the launch of an innovative piece of gear.

The new lens has three zoom speeds, achieved by turning the barrel slowly, quickly, or at an intermediate rate, with each speed producing a different effect. Additionally, you have the option to takeover full manual control. Focusing is possible between 8 and 20 inches for close-up shooting in macro mode (there is a macro button on the side of the lens). The lens also features a smooth and quiet motor, which is a bonus for shooting video, combating camera shake and unwanted zzzzzzzz noises in that background of your footage.

The M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ will be available in mid-January for an estimated $499.99. More from Olympus below.

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Nikon Announces AF-S DX Micro-NIKKOR 40mm f/2.8G Lens

Nikon has just revealed the new AF-S DX Micro-NIKKOR 40mm f/2.8G lens. Available in August for an estimated price of $279.95, the lightweight, versatile lens provides macro capabilities with a minimum focusing distance of just 0.53 feet (6.4 inches). According to Nikon, the lens “is an ideal ‘next’ lens to complement any DX-format shooter’s growing D-SLR kit” with a “wide variety of applications, whether capturing close-up details in flowers and insects or shooting flattering portraiture with a pleasing bokeh.” More from Nikon in the press release below.

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Nikon Announces AF-S NIKKOR 50mm f/1.8G Lens

Nikon has just revealed the new AF-S NIKKOR 50mm f/1.8G fixed focal length lens. Available in June for $219.95, the compact (oftentimes called “pancake lens”) prime features a Silent Wave Motor, a fast aperture for low-light capture, allowing also for the oft-sought isolated focus shot. More from Nikon in the press release below.

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