Posts Tagged ‘commercial’

Food Photography: Advice & Inspiration from a Food-Shooting Pro


all images © Nicole Franzen

 

Thanks to photo apps like Instagram, and to our current culture of capture-and-overshare enthusiasm, I can no longer sit down to a meal without snapping a photo of the food. If you take a look at the various tags on Instagram related to the things that people consume throughout the day (#food #eats #noms) you’ll see that I am not alone in the habitual photographing of my meals.

But outside of the realm of iPhonography, there is also a thriving professional food photography world. Yes, this is an actual job that many fortunate (and talented!) folks have managed to carve out for themselves. While some great cooking glossies have gone by the wayside (RIP Gourmet), there is no shortage of outlets for professional photographers to showcase (and cash in on) their work online and in print.

Culinary Composition

Professional food photographers may make their deliciously-staged shots look simple, but the craft of capturing food is no easy feat. Even someone well versed in the other genres of photography will have to relearn the rules when shooting subjects as fickle as couscous or cheeseburgers. And reflective subjects like glasses full of bubbly can offer significant challenges in improper lighting.

So with those sorts of challenges in mind, I’ve asked Brooklyn-based food photographer, Nicole Franzen, to share her tips for shooting food, including advice on equipment, lighting, styling and composition. Nicole runs the gorgeous food and lifestyle blog, La Buena Vida, and her photo clients include Bon Appétit, Edible Manhattan and Edible Brooklyn Magazines, and Gramercy Tavern, among many others.

Below are Nicole’s tips on the craft of photographing food. Grab a fork and dig in!

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Why Photographers Should Have a Strong Online Presence


image via The Blue Hour

 

 

If you are looking to make money off your photography, I suggest you read this recent success story, which was written by London-based photographer, Brian Ferry—creator of the gorgeous photo blog, The Blue Hour. After reading, you will be inspired—if you haven’t already—to make a focused effort of creating an online brand and identity for yourself as a photographer.

The success starts, of course, with great images. But in order for those images to be noticed, the photographer has to come out from behind the viewfinder and show off a little. The thing about Brian’s blog is that it is stacked with great captures but it is also somewhat personal—tracking the photographer’s travels and daily life in London. He presents an inviting persona through his photo essays, and clearly Starbucks took notice. Congrats to Brian. Here’s hoping the same kind of story is in your own future! If something similar has happened to you, let us know in the comments. We’d love to hear of your successes.

 

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