Posts Tagged ‘Cameras’
March 8th, 2010 by Allison Gibson Posted in Blog, Cameras, News

Along with the just announced Micro Four-Thirds Lumix G10, Panasonic has introduced the DMC-G2—the “world’s first digital interchangeable lens system camera with a touch control movable LCD.” The 12.1 MP Live MOS sensor LUMIX G2 records 1280 x 720 HD videos in the AVCHD Lite format and features iA (Intelligent Auto) mode as well as full manual and aperture and shutter priority shooting modes. The G2 will be available in red, blue and black, though pricing and availablity won’t be known until 30 days prior to shipping. See the press release below.
From Panasonic:
Secaucus, NJ (March 7, 2010) – Panasonic today announces the LUMIX DMC-G2, the world’s first* digital interchangeable lens system camera with a movable LCD that allows for touch-control, and the successor to the award-winning and revolutionary LUMIX G1, which was the world’s first Micro Four Thirds digital camera. The intuitive touch-control shooting elevates the camera’s operability, letting the user adjust auto focus (AF) simply by touching the subject on the large 3.0-inch 460,000-dot high- resolution LCD. The LUMIX G2, also shoots 720p High Definition video using the AVCHD Lite format, and joins the LUMIX G10, also introduced today, as the latest models in the LUMIX G Micro System.
With the touch-screen operation, users can even snap a photo by touching the LUMIX G2’s screen. Additionally, the touch-screen operation excels not only for shooting but also during playback. Users can touch one thumbnail viewed among many to quickly and easily see the full size of the desired photo. Also, to view images one-by-one, photos can be dragged across the screen to browse as though flipping the pages of a book.
“With the LUMIX G2, Panasonic is pleased to continue to lead the evolution of the Micro Four Thirds platform and also be the first in the industry to offer a touch-screen interchangeable lens system camera,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “Touch-operation is a user interface with which many consumers are both familiar and expect, and we think the LUMIX G2’s touch-operation makes it easier and quicker to take photos and videos that have professional-like effects.”
Using the touch-screen operation, once a user locks onto a subject, the LUMIX G2 enables AF Tracking and will track the subject as it moves within the frame. Then, with a touch on the screen, users can select the part and the size of AF area with the 1-area AF. The Multi-area AF sets a group of AF points according to the composition. While using the manual focus, users can enlarge a subject by touching it and then choosing to enlarge it by 1x, 5x or 10x and then smoothly moving the part by dragging it on the screen. With this touch operation, menu settings can be changed quickly; cutting the time it takes to navigate using standard cursors. However, all setting changes can still be done using the control pad, if preferred.
The LUMIX G2 records 1280 x 720 HD videos in the AVCHD Lite format, which increases recording capacity and is highly compatible with audio-visual equipment. With a dedicated video record button, users can easily start recording a video. To complement its high-quality video capabilities, the LUMIX G2 features advanced audio options, as sound is recorded with Dolby Digital Creator and an optional accessory stereo microphone can be attached. A Wind Cut function further enhances the sound as it helps reduce noise caused from background wind.
The 3.0-inch touch-operation LCD has a wide-viewing angle and rotates 180° from side to side and tilts 270° up and down, providing approximately 100% of field of view. This free-angle LCD with a touch-screen operation makes it possible to both view and touch the screen from any angle. The double Live-View function offered by the high-resolution, 460,000-dot free-angle Intelligent LCD and 1,440,000-dot 1.4x (0.7x) Live View Finder allows users to see the settings’ results before pressing the shutter.
The 12.1-megapixel Live MOS sensor featured in the LUMIX G2 offers the best of both worlds – the outstanding image quality of a CCD sensor, and the lower power consumption of a CMOS sensor. Advanced technology enables it to read four channels of data simultaneously, helping the LUMIX G2 to deliver 60 frames-per-second Full-time Live View images, while faithfully reproducing high-resolution images with fine detail and rich gradation. Plus, with the high-speed, high-performance Venus Engine HD II, which has been re-engineered to further improve image quality.
The new high-speed, high-performance Venus Engine HD II supports the new image processing technology Intelligent Resolution, which enables the recording of beautiful photo and HD video with high quality signal processing. With Intelligent Resolution technology, three areas – outlines, detailed texture areas and soft gradation – are automatically detected. The outline parts are enhanced effectively to give edges increased clarity, while simultaneously giving a moderate accentuation to the textured areas so they look finely detailed. For the soft gradation areas, the improved noise reduction system of the Venus Engine HD II is applied to achieve a smoother effect. Apart from the uniform enhancement of sharpness, the innovative technology Intelligent Resolution precisely performs signal processing pixel by pixel in the most effective way, resulting in images that are naturally clear.
For users looking for additional creative options for both photos and videos, the LUMIX G2 delivers. While shooting HD video, users can set the camera in “P” mode – to change the aperture for professional-like movie effects where the images blur into focus. For still photos, the LUMIX G2 features the My Color mode with a total of seven preset effects – Expressive, Retro, Pure, Elegant, Monochrome, Dynamic Art, and Silhouette while also keeping the Custom mode, which lets users manually set the color, brightness and saturation levels and save their favorite settings into memory.
On the other hand, for beginner users not yet ready for manual modes – the LUMIX G2 features iA (Intelligent Auto), a popular setting in the LUMIX point-and-shoots that automatically engages features and settings for optimal image quality by detecting the shooting environment. Panasonic iA is available in both still photo and video recording settings and a new dedicated iA button, which illuminates in blue when engaged, makes it even easier to use this handy feature.
Other features of the LUMIX G2 include:
* Dust Reduction System: If dust or other foreign matter gets inside the camera when you’re changing lenses, it could cling to the image sensor and show up as a spot in your photos. The Dust Reduction System in the G2 helps eliminate this possibility by placing a supersonic wave filter in front of the Live MOS sensor. Vibrating vertically around 50,000 times per second, the filter repels dust and other particles effectively.
* Included Software: PHOTOfunSTUDIO 5.0 HD Edition makes it possible to sort and organize photos. Videos can be uploaded directly to YouTube using the built-in YouTube uploader – even in HD quality. It also lets you create a 360-degree rotation panorama file in .MOV files. The software is compatible with the Windows 7.
The Panasonic LUMIX G2 will come equipped as part of its kit, with the newly announced LUMIX G VARIO 14-42mm/F3.5-5.6 ASPH/MEGA O.I.S. lens. The new lens offers a versatile zoom range of 14-42mm (35mm camera equivalent: 28-84mm), making it suitable for a wide variety of scenes, everything from dynamic landscape to portrait. Additionally, the LUMIX G2 is compatible with all Micro Four Thirds System lenses, allowing users even higher levels of performance in a digital interchangeable lens camera.
The LUMIX DMC-G2 and other LUMIX G Micro System digital cameras can use any interchangeable lens that complies with the Four Thirds standard via an optional mount adaptor DMW-MA1 and with the prestigious Leica M/R Lenses via DMW-MA2M or MA3R. Other accessories include external flashes, filters, a remote shutter, HDMI mini cables and a variety of stylish straps and bags. To learn about the Panasonic LUMIX Micro Four Thirds System and all the available accessories, visit www.panasonic.com/lumix. The Panasonic LUMIX G2 will be available in red, blue and black models and pricing and availability will be announced 30 days prior to shipping date.
*As of March 7, 2010.
· Design and specifications are subject to change without notice.
· Some functions may not be available depending on the lens that is mounted.
· Use a card with SD Speed Class with “Class 4″ or higher when recording motion pictures in [AVCHD Lite]. Also, use a card with SD Speed Class with “Class 6″ or higher when recording motion pictures in [MOTION JPEG].
· The “AVCHD Lite” and the “AVCHD Lite” logo are trademarks of Panasonic Corporation and Sony Corporation.
· Dolby and the double-D symbol are trademarks of Dolby Laboratories.
· YouTube is a trademark of Google Inc.
· Windows and the Windows logo are trademarks of the Microsoft group of companies.
March 8th, 2010 by Allison Gibson Posted in Blog, Cameras, News

Panasonic has announced the Lumix DMC-G10, a new addition to their G series lineup of compact, interchangeable lens Micro Four-Thirds cameras. It’s being hailed by the manufacturer as “the world’s lightest digital interchangeable lens camera with a [digital, with 100% field view] viewfinder.” The G10, like its predecessors in the G series, “uses a mirrorless structure as part of the Micro Four-Thirds standard, eliminating a number of components that are found in a conventional interchangeable lens camera, including the mirror box and optical viewfinder unit.” The 12.1MP Live MOS sensor G10 will be available in black only, though there won’t be word from Panasonic as to availablility or prices until 30 days before they ship. See the press release below.
From Panasonic:
Secaucus, NJ (March 7, 2010) – Panasonic today introduces an addition to its Panasonic LUMIX G Series, the LUMIX DMC-G10, the world’s lightest* digital interchangeable lens camera with a viewfinder, which packs a host of advanced digital camera functions designed to be easy-to-use for users new to system cameras. The new compact and portable LUMIX G10, which can record High Definition (HD) video in addition to high-quality still images, joins the LUMIX DMC-G2, also introduced today, as part of the Panasonic LUMIX G Series.
“The LUMIX G Micro System has revolutionized the photography industry ever since the release of the Panasonic G1, the world’s first interchangeable lens system camera based on the Micro Four Thirds System standard,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “We continue to expand this award-winning LUMIX G Series, and with its easy-to-use features and compact size, we expect the G10 to attract a lot of new users who want to step-up from their point-and-shoots.”
The LUMIX G10, with its incredible compact body and portable design, uses a mirrorless structure as part the Micro Four Thirds System standard, eliminating a number of components that are found in a conventional interchangeable lens camera, including the mirror box and optical viewfinder unit. This innovative structure allows for the LUMIX G10 to be the world’s lightest system camera in a compact digital camera design that is a desired feature for new users. Adding to its lightweight body, the LUMIX G10 will come equipped as part of its kit, with the newly announced LUMIX G VARIO 14-42mm/F3.5-5.6 ASPH/MEGA O.I.S. lens. The new lens offers a versatile zoom range of 14-42mm (35mm camera equivalent: 28-84mm), making it suitable for shooting a wide-range of scenes, from dynamic landscape to portrait.
Panasonic designed the LUMIX G10 to be easy to use offers iA (Intelligent Auto) mode – with its shooting assist functions that have proven extremely popular in LUMIX compact cameras. Panasonic’s iA (Intelligent Auto), an easy shooting mode with automatic optimization according to the scene in either photo and video recording, is helpful to beginner users unfamiliar with an interchangeable lens system camera. With the new dedicated iA button, which illuminates in blue when engaged, activating this mode is even easier and can be used to shoot both photos and videos.
When shooting still photos, iA offers the following: MEGA O.I.S., which helps prevent blurring from hand-shake; Intelligent ISO Control, which reduces motion blur by adjusting the ISO sensitivity if the subject moves; Intelligent Exposure optimizes exposure for each part of an image, preventing blocked shadows and blown highlights and helping ensure that gradation and details are reproduced properly; Intelligent Scene Selector detects the most common shooting situations – Portrait, Night Portrait, Scenery, Night Scenery, Close-up and Sunset – and switches to the appropriate Scene mode automatically – no setting changes needed.
The LUMIX G10 can record 1280 x 720 HD video in Motion JPEG, QVGA, VGA and WVGA formats. Users can enjoy recording HD videos while taking advantage of the high quality lens and the flexibility to change to other lenses. Even users new to recording videos will find the LUMIX G10 makes it easy. Panasonic’s iA for video offers the following: Optical Image Stabilizer (O.I.S.) helps prevent handshake when using high-powered zoom; Face Detection** automatically detects a face in the frame and adjusts focus, exposure, contrast, and skin complexion; Intelligent Exposure continually checks the ambient light level and adjusts the exposure setting as conditions change to prevent blown highlights and blocked shadows; Intelligent Scene Selector automatically switches between Normal, Portrait, Close-up, Scenery, and Low Light modes according to the situation to optimize visual quality.
With AF Tracking, the LUMIX G10 can lock onto any subject and keep it in focus even if it moves – making it easy to get beautiful, clear shots of moving subjects, such as children and pets. Simply aim, lock, and shoot. The Face Recognition function remembers registered faces to give an appropriate AF/AE on the people. In playback, you can choose to display only photos that contain a specific registered face using Category Playback. The contrast AF system adopted by the LUMIX DMC-G10 is not only accurate and easy to use, but also very fast. Users can choose from a wide range of AF modes, including AF Tracking, 1-area AF, Face Detection AF/AE and 23-area AF.
The LUMIX G10’s Live View Finder, with a resolution of 202,000-dot equivalent, 1.04x (0.52x*) retains the viewability of an optical viewfinder and displays information about its settings that users can see without removing their eye from the subject. The 60 fps Live View is powered by the Live MOS sensor, which takes signals directly from the image sensor and sends them continuously to the LCD, in real time. Both the Live View Finder and LCD provide approximately 100% field of view. This allows the user, when composing a shot, to check the framing accurately from corner to corner. The 3.0-inch large 460,000-dot high-resolution LCD with wide viewing angle automatically controls the brightness according to the situation as an Intelligent LCD.
The 12.1-megapixel Live MOS sensor and the new Venus Engine HD II help to separate chromatic noise from luminance noise and apply the optimal noise reduction to each, so users can capture clear and beautiful images even when shooting at high ISO sensitivity levels. The high-speed, high-performance Venus Engine HD II, which has been re-engineered to incorporate the new image processing technology, Intelligent Resolution, enables the recording of beautiful photo and HD video with high quality signal processing. With Intelligent Resolution technology, three areas – outlines, detailed texture areas and soft gradation –are automatically detected. The outline parts are enhanced effectively to give edges increased clarity, while simultaneously giving a moderate accentuation to the textured areas so they look finely detailed. For the soft gradation areas, the improved noise reduction system of the Venus Engine HD II is applied to achiever a smoother effect. Apart from the uniform enhancement of sharpness, the innovative technology Intelligent Resolution precisely performs signal processing pixel by pixel in the most effective way, resulting in images that are naturally clear.
All Panasonic LUMIX G Series digital cameras are equipped with the highly-efficient Dust Reduction System. If dust or other foreign matter gets inside the LUMIX G10 while changing lenses, it could cling to the image sensor and show up as a spot in your photos. However, with the Dust Reduction System, it helps eliminate this possibility by placing a supersonic wave filter in front of the Live MOS sensor. Vibrating vertically around 50,000 times per second, the filter repels dust and other particles effectively.
Other features of the LUMIX G10 include:
* My Color mode with a total of seven preset effects – Expressive, Retro, Pure, Elegant, Monochrome, Dynamic Art, Silhouette. Also includes Custom mode, which lets users manually set the color, brightness and saturation levels. For beginners, the LUMIX G10’s full-time Live View function lets users see how these settings will affect the images before they shoot, making it easier to capture the exact mood or atmosphere desired.
* Scene modes total 26, including the Peripheral Defocus mode, which lets users take a photo where the foreground is in focus and background is blurred – or vice versa. This popular effect can be intimidating for a beginner, but in the Peripheral Defocus mode, by simply selecting the objects to be blurred and focused using the camera’s keypad, it is simple for photographers of any level.
* Exposure meter can be displayed in the P/A/S/M shooting modes. The correlation between shutter speed and aperture is shown, with a color-coded warning system that alerts users when the settings are not in the proper range. For those new to system camera digital photography, this makes it easy to learn proper settings both visually and logically, enhancing their photography skills.
The Panasonic LUMIX G10 is compatible with Micro Four Thirds System lenses, allowing users even higher levels of performance in a digital interchangeable lens camera. In addition to LUMIX G lenses, the LUMIX DMC-G10 and LUMIX G Micro System can use any interchangeable lens that complies with the Four Thirds standard via an optional mount adaptor DMW-MA1 and with the prestigious Leica M/R Lenses via DMW-MA2M or MA3R.
Pricing and availability for the Panasonic LUMIX G10 will be announced 30 days prior to shipping date. It will be available in black. To learn about the Panasonic LUMIX Micro Four Thirds System and all the available accessories, visit www.panasonic.com/lumix.
*As of March 7, 2010.
**Turn Face Recognition item ON and register the person with full-face portrait on the shooting menu in advance.
· Design and specifications are subject to change without notice.
· Some functions may not be available depending on the lens that is mounted.
· Lenses that are not compatible with the contrast AF function can be used with manual focusing.
March 1st, 2010 by Allison Gibson Posted in Blog, Cameras, News

Mamiya has just announced a new large-sensor D-SLR, the DM40. With a resolution of 40MP and a peak capture rate of 0.8 seconds per frame, the DM40 will be available for $21,990 this month. Read the full press release below.
From Mamiya:
Elmsford, NY – March 1, 2010 – Mamiya today announced the addition of the new Mamiya DM40 to its lineup of professional large-sensor DSLRs. Featuring a resolution of 40 megapixels with a peak capture rate of .8 seconds per frame and a sustained capture rate of 60 frames per minute, the Mamiya DM40 is the industry’s fastest large-sensor DSLR.
The heart of the DM40 system is the new “DF” camera-core technology, developed by Mamiya, featuring two user-selectable shutter systems: leaf or focal plane. In demanding daylight situations, photographers can use predictable high speed flash synchronization to fill-in or overpower even the brightest ambient light on one of three new leaf-shuttered lenses designed by Schneider-Kreuznach and manufactured by Mamiya. The lenses – available in focal lengths of 55mm, 80mm, and 110mm – deliver an effective maximum flash sync speed of up to 1/1600th of a second. For more conventional situations, photographers can choose any one of 15 other world-class Mamiya optics, from 28mm to 300mm APO, designed for use with the cameras’ focal plane shutter system.
Also newly announced, the Mamiya DM40 Digital Back will be available for those customers who wish to obtain the latest in high-speed and resolution digital capture for their existing Mamiya or large format camera. Supported cameras include: Mamiya 645AFD series, 645DF, Mamiya RZ series (via optional adapter), Mamiya RB series (via optional adapter), and 4×5 view cameras (via optional adapter).
Specifications Highlights
CCD: 44 x 33mm, 40 Megapixel
Largest file size: 240 MB 16 bit TIFF
ISO: 80-800
Capture rate: 0.8 sec/frame
Digital imaging user interface: 6×7cm LCD touchscreen
Pricing and Availability
The Mamiya DM40 DSLR kit will be available in the U.S. at $21,990, including Mamiya 80mm f.2.8 D lens. The Mamiya DM40 Digital Back, also available in the U.S. at $19,990. Both are expected to be shipping in March, and include Capture One and Leaf Capture software.
February 24th, 2010 by Allison Gibson Posted in Blog, Cameras, News

Pentax has just announced its latest Optio W-series rough and compact camera—the W90. This thing is seriously tough looking and feeling (I got my hands on it in a sneak preview at PMA), and has some major upgrades from the previous W line models, including a more rugged appearance (complete with attached carabiner for clipping the cam to your body as you scale mountains) and Digital Miscroscope Mode with LED lighting. The LEDs are bright too. When you take super close up shots in Macro or Digital Microscope modes, you tend to shadow the small objects you’re trying to capture, but with this triangle of three bright lights shining directly onto the subject you combat that shadow. This 12MP camera is waterproof up to 20-feet, shockproof up to 4-feet, coldproof to sub-freezing temperatures and includes Eye-Fi wireless SD memory card connectivity. The Optio W90 will be available in April for $329.95.

From Pentax:
GOLDEN, CO (February 24, 2010)…PENTAX Imaging Company has announced the eleventh generation PENTAX Optio waterproof digital camera built for rugged adventure in every way. The PENTAX Optio W90 offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects. Designed with the look of mountaineering equipment, the Optio W90 kit includes a woven web fabric strap complete with a carabiner to attach the camera to a backpack and other outdoor gear.
Adventure photography doesn’t get any better than this. The rugged Optio W90 offers photographic performance, innovative features and style that surpass other outdoor compact digital cameras now available on the market.
- Waterproof to 20 feet for reliable underwater photography
- Shockproof to 4 feet withstanding the rigors of extreme use
- Coldproof to sub-freezing temperatures for use in wintery, snowy activities
- 12.1 megapixel sensor and wide angle 5X optical zoom (28-140mm equivalent)
- Digital Microscope mode with LED lens lighting perfectly captures the smallest and closest macro subjects as near as 1cm from the camera
- Eye-Fi wireless SD memory card connectivity for built-in Wi-Fi capability to transfer photos and videos from the camera to a computer or an online sharing site such as Picasaweb, Flickr, Facebook and YouTube. (Eye-fi cards sold separately.)
- Large 2.7 inch LCD with 16:9 widescreen aspect ratio that is easy to view in strong light or underwater
- Capture movies in widescreen 720p HD video at 30 frames per second
- An HDMI port plays back beautiful high resolution imges and video on HDTV’s
- Advanced Pixel Track Shake Reduction captures blur-free images in any lighting
- Fast Face Detection, Smile Capture, Blink Detection, and processing modes specifically designed for portraiture, and new Pet Recognition captures up to 3 pre-programmed pet faces in memory
- Infrared remote control compatibility with new waterproof Remote Control WP, as well as other PENTAX infrared remotes
- Autofocus assist lamp helps to quickly and accurately focus, even in challenging lighting
February 24th, 2010 by Allison Gibson Posted in Blog, Cameras, News

Pentax has just announced the new X90—a compact camera with a D-SLR-like body and a 26X megazoom, super-telephoto lens (26-676mm equivalent). It also boasts a 12MP image sensor and triple shake reduction technology, as well as Eye-Fi wireless SD memory card connectivity. The X90 will be available in April for $399.95.

From Pentax:
GOLDEN, CO. (February 24, 2010)…PENTAX Imaging Company announced the latest model in the manufacturer’s megazoom digital camera line: the PENTAX X90. Featuring an extra-wide zoom, longer battery life than its predecessor and an electronic viewfinder, the X90 delivers effortless picture-taking in a wide variety of situations to photographers of all levels. The key feature of the PENTAX X90 is the 26X megazoom, super-telephoto lens (26-676mm equivalent) also designed with a Macro mode that focuses to less than one inch away to capture images of subjects that are near or far.

Other important features of the PENTAX X90 include:
12.1 megapixel sensor, ideal for large prints or cropping flexibility
2.7 inch LCD with anti-reflection coating or electronic viewfinder with new diopter adjustment for composing and playback of images and video
Eye-Fi wireless SD memory card connectivity for built-in Wi-Fi capability to transfer photos and videos from the camera to a computer or an online sharing site such as Picasaweb, Flickr, Facebook and YouTube. (Eye-fi cards sold separately.)
HDMI port plays back beautiful high resolution images and video on HDTVs
A perfect blend of digital compact and SLR technology including powerful automatic operation or creative manual and priority modes
Triple Shake Reduction technology includes a high quality mechanical sensor-shift SR mechanism, Digital Pixel Track and high ISO SR, and Movie SR
High speed continuous shooting up to 11 frames per second
Fast Face Detection technology quickly finds up to 32 faces
Powerful, lightweight Lithium Ion battery and improved power efficiency.
February 24th, 2010 by Allison Gibson Posted in Blog, Cameras, PMA

Announced this weekend at PMA in Anaheim, the new Samsung TL500 has been creating a good amount of buzz for the past few days. Samsung’s new flagship compact fits right into that increasingly popular “prosumer” category, making it an ideal step-up camera for those looking to move into more advanced equipment without jumping straight to D-SLR, and for those pro shooters who like to keep a more compact camera on-hand alongside their D-SLR.
The TL500 has a 24mm ultra‑wide angle Schneider KREUZNACH f/1.8 lens, and as shown above, can be paired with an optional wide-angle adapter that takes the lens from 24mm to 18mm. It has a super bright 3-inch swiveling AMOLED screen that shows deep blacks and really rich colors. The camera has a sturdy, pro-like feeling when it’s in-hand, and I anticipate this high end compact—with full manual shooting modes—will be giving others in its category a run for their money. Samsung is definitely emerging as the dark horse in the digital camera game, thanks especially to their new CES announcement, the NX10, and now the TL500.
February 24th, 2010 by Allison Gibson Posted in Blog, Cameras, PMA

Besides the optics they announced at PMA in Anaheim, Sigma introduced three new cameras, including a new large sensor, compact camera—the DP1x. The DP1x is a successor to the DP1 and shares features with the DP2 (which we reviewed in the magazine last year, and which also got an upgrade at PMA in the new DP2s). It utilizes the same large, 14MP Foveon CMOS image sensor that is found in Sigma’s D-SLRs, and which as you can see in the image below, is massive compared to the typical compact camera’s image sensor. “It is approximately seven to twelve times larger than the 1/1.8inch to 1/2.5inch image sensors used in ordinary compact digital cameras,” according to Sigma.

The DP1x uses the “TRUE II” image processing engine found in the DP2 as well as a new AF algorithm that is supposed to provide super high speed auto focusing. The camera feels very sturdy in-hand and looks good too. The series has developed a cult following due to its stylish, professional look and D-SLR-like image quality, all in a compact body. There isn’t pricing available yet for the camera—or for the other two announced (DP2s and the SD15 D-SLR)—but a good indicator is that the DP1 currently goes for $819 (MSRP) and the DP2 for $870 (MSRP).

February 22nd, 2010 by Allison Gibson Posted in Blog, Cameras, PMA

Three weeks ago, Olympus announced their new Micro Four-Thirds format, interchangeable lens E-PL1 camera, and now we’ve gotten a chance here at PMA to get a closer look at it—and to compare it to its predecessors in the PEN line, the E-P1 and E-P2. The E-PL1 is much lighter than the E-P2 (and costs half as much—$599 to the E-P2’s $1099). It also offers some more entry-level features for people just moving into the format from a point-and-shoot. Intelligent Auto (IA) Mode offers a plain-speak menu of “Live Guide Control” options for easy enhancements, such as “brighten subject” or “blur background.” The E-PL1 also lacks more accessible manual controls and dials on the body, as seen below compared to the E-P2, though it still features full Manual shooting modes.

Olympus PEN E-P2 (left) and PEN E-PL1 (right)
A standout feature that appears in the E-PL1 that was lacking in the E-P2 is a built-in flash. Neither camera has a viewfinder—which is unfortunate especially at $1099 for a more advanced camera like the E-P2—but they sell a separate electronic viewfinder that can be mounted to the accessory port. As you can see, Olympus offered us a bright pile of random objects—feathers and action figures—to test shoot with the E-PL1, and the resultant images were impressively sharp and bright. Olympus says the E-PL1 will be available within the next couple of weeks.

February 21st, 2010 by Allison Gibson Posted in Blog, Cameras, News, PMA

Here at PMA in Anaheim, Casio has announced two new compact point-and-shoots in their EXILIM line—the 12MP EX-S7 and the 12MP EX-Z35, which both offer Casio’s “Best Shot” shooting modes for no-confusion scene selection. We also got to see the rugged G-1, which can sustain a drop of 6-feet and be submerged under water (up to 10-feet) for an hour. See the full press release from Casio below.

Also on display in Casio’s booth is a concept camera with built-in “hybrid” GPS technology, which would allow for photographers to get positioning even when they can’t get a GPS signal—either inside a building or in a remote area outdoors.

From Casio:
ANAHEIM, CA —FEBRUARY 21, 2010 — Adding to a rich tradition of digital cameras that balance technology and style, Casio America, Inc. and its parent company, Casio Computer Co., Ltd., introduced two new compact models to their popular EXILIM line. The EX-S7 and the EX-Z35 boast intelligent automated features found in a slim and stylish compact design allowing users to capture moments effortlessly. Earlier this month, Casio America, Inc. began shipping the popular EX-FC150 featuring Casio’s exclusive shutter lag eliminating High Speed BEST SHOT Continuous Modes. The new EXILIM models will be on display at Photo Marketing Association (PMA) 2010 in Anaheim, CA, Casio Booth #2241.
The EX-S7 and EX-Z35 embody the sophistication and innovation of Casio’s EXILIM line. Offering modernized features and improved image processing capabilities through BEST SHOT, Easy-Mode and Face Detection, the new cameras deliver quality images that can be shared on a variety of social media platforms such as Facebook and YouTube™. Whether on-the-go or spending quality time with friends and family, the photo taking and sharing experience is fun and occurs at the touch of a button. Complementing any style, the cameras come in a variety of dazzling colors.
Developed with Casio’s latest EXILIM Engine 5.0, which delivers higher image quality and lower power consumption, the EX-S7 is a 12.1 effective megapixel digital camera with a 3X optical zoom lens and a 2.7 inch, high-quality LCD screen. With a quick-access dedicated movie button, users can record memorable moments in 720p high-definition (HD). Additionally, the EX-S7 is compatible with SD memory cards.
The camera also features Casio’s celebrated Dynamic Photo, a Hollywood-like green-screen effect which adds animated graphics into still photos where users can create unique e-greetings to share with friends and family. Dynamic Photo gives the power to create original and artistic visuals that can be emailed, posted on social networks and even printed out at home.
With the EX-Z35, Casio adds to the exciting new line-up designed for the photographer that seeks a high-performance digital camera without intimidating controls and settings. Featuring Casio’s easy Mode function, a simplified menu screen that offers seamless navigation, the EX-Z35 is also equipped with Face Detection. The camera produces images at a 12.1 effective megapixel resolution and is equipped with a 3X optical zoom lens. The EX-Z35 comes in an eye-catching compact body for active lifestyles.
With much excitement, Casio’s highly anticipated EX-FC150, featuring 10.1MP, 5X optical zoom lens and Casio’s exclusive High Speed capture technologies, has arrived to North America. The new EX-FC150 makes using High Speed capture easier. By combining two popular modes found in its predecessor, the EX-FC100, the EX-FC150 is equipped with easy-to-use shutter-lag eliminating BEST SHOT scene modes. By automating Casio’s High Speed Pre-Recording and lightning-fast Continuous Burst modes into five simple BEST SHOT modes, The EXILIM EX-FC150 ensures the shot is never missed.
“Casio is committed to delivering high quality digital cameras that produce crisp images that capture life’s vibrant colors in detail. Our goal is to create easy-to-use cameras for any lifestyle,” says Toshiyuki Iguchi, senior general manager of Casio’s Digital Imaging Division at Casio America, Inc. “We are thrilled to expand the popular EXILIM lineup with the additions of the EX-S7 and EX-Z35.”
The EX-S7 will be available in the spring with an MSRP of $139.99 and is available in fashionable colors such as black and purple. The EX-Z35, available this March, will have an MSRP of $109.99 and will be offered in black, silver, pink, red and blue body colors. The EX-FC-150 will be available for $349 in two colors, black and a cabernet wine.
February 20th, 2010 by Allison Gibson Posted in Blog, Cameras, News, PMA

A day before the PMA show officially opens here in Anaheim, the press gets a “sneak peek” at an eponymously named event. Today, at that event, I got to see a lot of the cameras that have been recently announced by Pentax, Nikon, Samsung and Olympus, and several new PMA announcements from the likes of HP and GE. This is also the venue where I get the time to check out gear like bags and innovative new ideas from smaller companies, such as PhotoFramed.com.

I got to get my hands on newly announced Pentax cameras, including the teeny tiny, adorably retro-looking Optio I-10; the brand new Samsung TL350, which was just announced this morning; and the Nikon COOLPIX S8000, with its ultra bright 3-inch LCD screen that’s similar to that of the pro level D3s D-SLR—which I also got to check out.

New from GE (General Imaging) is a line of super automatic point-and-shoot digicams—meaning they leave almost nothing to the photographer other than to press the shutter release. The memory is all built-in, as well as the battery, but General Imaging says that’s what consumers asked for. Point. And. Shoot. The most important feature of these cameras, for the fashionistas they’re geared toward, anyway, is that they were co-designed by Jason Wu, an exciting young New York fashion designer, and feature an assortment of color choices and leather finishes.

New from HP is a lineup of affordable point-and-shoots, including the 12.2MP PW550 with 5x optical zoom and the 12MP CW450 with a 2.7-inch touch LDC.


The just announced Lowepro SlingShot AW series was the most exciting bag selection I saw today. Lowepro’s SlingShots have been wildly popular with photographers since they first came out five years ago because of the way they allow for rapid access to cameras and gear. For this new generation, they’ve made a few upgrades based on consumer feedback from the field to further enhance that experience, including the ability to carry a smaller tripod on the outside, and interior space for personal items besides camera gear.
Check back for more in-depth, hands-on looks at new cameras and gear over the next couple of days, as we traverse the crowded landscape of the PMA show floor.
Tags: announcements, bags, Cameras, D-SLR, GE, General Imaging, HP, Lowepro, News, Nikon, Nikon S8000, NikonD3S, Olympus, Pentax, Pentax Optio I-10, PhotoFramed.com, PMA, point-and-shoot, Samsung, Samsung TL350 | No Comments »
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