Posts Tagged ‘business’

Kodak Files Chapter 11

In an expected move, Kodak filed for chapter 11 bankruptcy today. According to an announcement at the KodakTtransforms website, the iconic American photo company anticipates that reorganization as a result of chapter 11 will “enable Kodak to bolster liquidity in the U.S. and abroad, monetize non-strategic intellectual property, fairly resolve legacy liabilities, and enable the Company to focus on its most valuable business lines.” In other words, this is a far less grim turn of events that the full extinction of the brand many had predicted. The press release says that “the company has sufficient liquidity to operate its business during chapter 11″ and CEO Antonio Perez relates that “Chapter 11 gives us the best opportunities to maximize the value…of our technology portfolio: our digital capture patents…and our breakthrough printing and deposition technologies.”

(Kodak, via Engadget)

 

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Food Photography: Advice & Inspiration from a Food-Shooting Pro


all images © Nicole Franzen

 

Thanks to photo apps like Instagram, and to our current culture of capture-and-overshare enthusiasm, I can no longer sit down to a meal without snapping a photo of the food. If you take a look at the various tags on Instagram related to the things that people consume throughout the day (#food #eats #noms) you’ll see that I am not alone in the habitual photographing of my meals.

But outside of the realm of iPhonography, there is also a thriving professional food photography world. Yes, this is an actual job that many fortunate (and talented!) folks have managed to carve out for themselves. While some great cooking glossies have gone by the wayside (RIP Gourmet), there is no shortage of outlets for professional photographers to showcase (and cash in on) their work online and in print.

Culinary Composition

Professional food photographers may make their deliciously-staged shots look simple, but the craft of capturing food is no easy feat. Even someone well versed in the other genres of photography will have to relearn the rules when shooting subjects as fickle as couscous or cheeseburgers. And reflective subjects like glasses full of bubbly can offer significant challenges in improper lighting.

So with those sorts of challenges in mind, I’ve asked Brooklyn-based food photographer, Nicole Franzen, to share her tips for shooting food, including advice on equipment, lighting, styling and composition. Nicole runs the gorgeous food and lifestyle blog, La Buena Vida, and her photo clients include Bon Appétit, Edible Manhattan and Edible Brooklyn Magazines, and Gramercy Tavern, among many others.

Below are Nicole’s tips on the craft of photographing food. Grab a fork and dig in!

Read the rest of this entry »

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Kodak is a “Shutter-Click” from Extinction


image via Flickr Creative Commons

According to the LA Times today, Kodak—once the kingpin of all things photography: Instamatic cameras! The first digital cameras! Film! Do you remember film?—is losing money at a rate of “more than $70 million a month” and that “Chapter 11 must lurk just around the corner.”

So how does a company that once dominated the field make such a plunging fall from grace? Well, it isn’t all that perplexing: they didn’t adapt in time or in the right ways to the onset of digital. As Michael Hiltzik of the LA Times points out, “Kodak…markets a process technology; and as the chemistry of film has yielded to digital electronics, consumer demand for Kodak’s traditional products has evaporated.”

That isn’t to say that we should completely write off any kind of future for Kodak, but that they confront a different type of obstacle than other declined companies with historical American and global significance. Unlike American car-maker GM, who despite its inefficiency “still manufactures a product with a huge market demand,” Kodak’s former market-dominating expertise has been deemed all but obsolete by digital processing, and yes of course, by the camera phone (which ironically now plagues the digital camera market ).

(via LA Times)

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Why Photographers Should Have a Strong Online Presence


image via The Blue Hour

 

 

If you are looking to make money off your photography, I suggest you read this recent success story, which was written by London-based photographer, Brian Ferry—creator of the gorgeous photo blog, The Blue Hour. After reading, you will be inspired—if you haven’t already—to make a focused effort of creating an online brand and identity for yourself as a photographer.

The success starts, of course, with great images. But in order for those images to be noticed, the photographer has to come out from behind the viewfinder and show off a little. The thing about Brian’s blog is that it is stacked with great captures but it is also somewhat personal—tracking the photographer’s travels and daily life in London. He presents an inviting persona through his photo essays, and clearly Starbucks took notice. Congrats to Brian. Here’s hoping the same kind of story is in your own future! If something similar has happened to you, let us know in the comments. We’d love to hear of your successes.

 

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Vimeo PRO: Portfolios and Video Hosting for Small Businesses

Vimeo—the favorite online video hosting site of creative videographers and independent filmmakers—has announced a new service called Vimeo PRO. “Vimeo developed its PRO account, which will exist as a separate service outside of the Vimeo.com community, based on demand for a cost-effective video-hosting service equipped with core features that meets the growing needs of small businesses,” says Vimeo. Meaning, it is not an upgrade to the Vimeo Plus account but an entirely separate entity. Features of the PRO account include: portfolios to showcase videos and services (with SEO), no bandwidth caps or time limits, brandable video player, third-party video player support (if you’d like to go in that direction), and unlimited High Definition uploading. Visit Vimeo PRO for all the details on the new service, and to see if it might be a good idea for your creative (or not!) small business.

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