Olympus announced today the M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ (35mm equivalent 24–100mm) lens, which, as a new addition to the PEN lineup, is the first “fully-compatible interchangeable Micro Four Thirds lens to incorporate an electronic motorized zoom.” The announcement comes at a time of great instability for the manufacturer in the wake of financial scandal. As longtime fans of the brand and its equipment, we’re glad to see the launch of an innovative piece of gear.
The new lens has three zoom speeds, achieved by turning the barrel slowly, quickly, or at an intermediate rate, with each speed producing a different effect. Additionally, you have the option to takeover full manual control. Focusing is possible between 8 and 20 inches for close-up shooting in macro mode (there is a macro button on the side of the lens). The lens also features a smooth and quiet motor, which is a bonus for shooting video, combating camera shake and unwanted zzzzzzzz noises in that background of your footage.
The M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ will be available in mid-January for an estimated $499.99. More from Olympus below.
Panasonic has announced a new micro four thirds system camera that they’re billing as an ideal daily use shooter due to its compact size and high quality image capture. The GX1 is being hinted at by Panasonic as basically being the “technology upgrade” successor to the popular Lumix GF1 (reviewed by DP here), even though the company has since released the GF2 and GF3. The GX1 features a 16-megapixel Live MOS sensor (as compared to the GF1′s 12MP) and a maximum ISO sensitivity of 12800 (the GF1 topped out at 3200) for low-light capture.
The Lumix GX1 will be available in mid-December in the following kit options, according to Panasonic: DMC-GX1-X with the LUMIX G X VARIO PZ 14-42mm / F3.5-5.6 ASPH. / POWER O.I.S (H-PS14042) lens will have a suggested retail price of $949.99; the DMC-GX1-K with the 14-42 standard zoom for $799.99; and the DMC-GX1, body only for $699.99. More from Panasonic below.
Canon announced today the Cinema EOS System—an all new Hollywood-grade lineup of 4K EF cinema lenses, the EOS C300/C300 PL digital cinema camera, and a new 35mm full-frame sensor DSLR (pictured above) that’s still in development, which will shoot 4K video.
Remember the Lytro camera—the one that was announced before anyone had even seen the gear or formerly heard of the technology that the so-called “living pictures” camera would offer? The initial claim from the makers of Lytro were that it would turn the $30 billion consumer camera market on its head. Well, the Lytro has been launched into the marketplace at last.
Priced at $499.00 (16GB, 750 pictures) or $399.00 (8GB, 350 pictures) and slated to ship in early 2012, the Lytro lets you “capture living pictures.” Meaning, with one snap you will capture the complete light field data of a scene—color, intensity, and direction of all the light—without the shutter delay that a camera with auto focus might experience. This also allows you to focus the image after the fact. And being as it’s a “living picture,” focus is forever adaptable. There is also an interactive aspect to the camera, wherein your “living pictures” can be shared on various social networking sites, allowing your friends and family to manipulate the images as well using a computer, smart phone or tablet.
Visit Lytro.com for more information and to test out the living pictures technology.
The ShoeBox iPhone App allows you to quickly scan, store and share your old, paper photographs—which, according to ShoeBox’s commercial below, are likely gathering dust in a storage closet shoebox at the moment. Because the iPhone 4S features an 8-megapixel camera that takes images at 2448×3264 resolution, “Using Shoebox to scan a typical 4″x6″ photo produces a DPI of 550—the same high quality recommended by scanning experts like ScanCafe,” according to the app’s creators. The app, which is free to download, uses “edge detection and perspective correction [to] make sure that the paper photographs you scan turn out beautifully. After scanning, you can quickly crop, straighten, rotate your photo, as well as record the stories behind the photographs by adding captions, dates, and tags,” according to 1000memories.com—the site where your images will be backed up and preserved through a partnership with the Internet Archive.
You can download ShoeBox for free here, as well as read further about the storage and privacy rights of your archived images.