At CES, Sony has announced two new 14MP Cyber-shot cameras—the DSC-W370 and DSC-W350—with a CCD image sensor that provides the Sweep Panorama mode that we first saw at PMA last year in the Sony DMC-HX1 mid-range camera.
Sony today announced two new 14 MP Cyber-shot® cameras (models DSC-W370 and DSC-W350) with a CCD image sensor that provides the innovative Sweep Panorama™ feature in a slim, compact body, making it easy to get the best shot.
Sony also announced three cameras (models DSC-W330, DSC-W310 and DSC-S2100) that offer a new thin, stylish design with advanced features such as longer zoom and wide-angle lenses, which provide versatility when shooting.
“We’re expanding Sweep Panorama, which has been such a well received feature, to our more affordable models,” said Kelly Davis, director of the Digital Imaging business at Sony Electronics. “Allowing users to capture the impact of a full panoramic scene with an easy to use, practical camera provides a great value to our customers.”
Innovative Sweep Panorama™ Technology
Sweep Panorama mode, first introduced in Sony’s breakthrough Cyber-shot DSC-HX1, DSC-TX1 and DSC-WX1 CMOS models, utilizes a CCD sensor to capture dramatic panoramic scenes. The W370 and W350 cameras shoot images continuously to capture wide landscapes or tall buildings in one easy “press and sweep” motion. They automatically stitch the images together to create one stunning panoramic photo.
The W370 and W350 Cyber-shot models can take up to 243 and 268-degree panorama shots, respectively, in one easy press-and-sweep motion with an image size of 7152 x 1080 (horizontal wide panorama mode).
Compact Design and Rich Technologies
The W370 and W350 cameras are designed for customers who seek Sweep Panorama technology at an affordable price. For those seeking a long zoom and a compact body, the 14 MP DSC-W370 camera has a 7x long zoom lens for capturing far-away subjects, a 3-inch LCD screen (measured diagonally) for scrolling through images, Optical SteadyShot™ image stabilization, 720p movie recording capability and HDMI™ output for easily viewing movies on compatible televisions.
For those looking for the ultimate in portability, the W350 is the smallest camera in height and depth in the Sony 2010 line. It has a 2.7-inch LCD screen (measured diagonally) for viewing and sharing photos, a Carl Zeiss® wide angle 26mm equivalent lens for excellent close-up shots and a 4x optical telescopic zoom. With 720p movie recording capability and Sony’s Optical SteadyShot image stabilization on the W350 camera, it helps overcome camera shake when taking photos and videos on the move.
With HD video capability, these cameras record HD movies in 720p high definition MP4 format for stunning large-screen home movie playback. You can record up to 29 minutes (or up to 2GB file size) in the 720p format.
If sharing with friends and family is your first priority, the 14MP W330 camera has a large 3-inch LCD screen (measured diagonally) that makes viewing images easy. Additionally, it has a 4x Carl Zeiss lens with a wide angle 26mm equivalent lens.
Designed with size and affordability in mind, the 12MP CCD W310 model has a 2.7-inch LCD screen (measured diagonally) and 4x zoom with wide angle 28mm equivalent lens. For ultimate convenience and simple, straightforward image capture, the 12 MP S2100 model covers your basic camera needs with a 3x zoom, 3-inch LCD screen (measured diagonally), and it is powered by AA batteries.
Auto Intelligence and Easy to Operate
All five cameras include core Sony technologies: Intelligent Auto (iAuto) mode and Easy mode, which recognize scenes, lighting conditions and faces, and adjusts settings resulting in clearer images, faces with more natural skin tone and less blur. They also have Smile Shutter™ technology, which automatically captures a smile.
To give customers greater choice and enhance the overall customer experience, the cameras feature a memory card slot compatible with both Memory Stick® (PRO Duo™) and SD/SDHC formats. Sony is also expanding its industry leading line of consumer media with the addition of SD/SDHC memory cards.
A New Way to Share Photos and Videos Online
These models include Picture Motion Browser (“PMB”) software for viewing, editing, organizing and uploading images to many major video and photo sharing Web sites.
This spring, Sony will launch a new service and a new integration with Facebook® allowing users to easily and quickly share their photos and videos privately with friends and family. The service and the integration will be available as a downloadable update to the “PMB” and “PMB portable” software applications that are embedded with bloggie™ and Cyber-shot cameras and bundled with Handycam® camcorders, bloggie cameras, Cyber-Shot cameras and α cameras. The Facebook integration complements the existing sharing capability with such sites as YouTube™ and Picasa™ Web Albums.
Pricing and Availability
The cameras and a range of accessories will be available online at Sonystyle.com, at Sony Style® retail stores (www.Sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide. Presales begin in January.
* The W370 camera will be available in silver, graphite black, green and red this March for about $230.
* The W350 camera will be available in silver, black, pink and blue this January for about $200.
* The W330 camera will be available in silver, black, red and blue this February for about $170.
* The W310 camera will be available in silver, black and pink this March for about $150.
* The S2100 camera will be available in silver, black and orange this February for about $120.
Tags: announcements, Cameras, CES, panormama, Sony, Sony DSC-S2100, Sony DSC-W310, Sony DSC-W330, Sony DSC-W350, Sony DSC-W370, SonyCyber-shot | 1 Comment »
Samsung has announced the NX10, which they will be unveiling at CES this week in Las Vegas. DP first got a taste of this camera at PMA in March of 2009. According to the manufacturer, the “NX10 has the heart of a D-SLR embedded inside the compact frame of a digital camera, successfully integrating the APS-C size CMOS sensor with a mirrorless interchangeable lens, for a sleek, lightweight camera that users can easily take with them everywhere they go.”
Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today announced the Samsung NX10 – an innovative digital camera that provides users with optimum image quality in a sleek, compact body. Delivering creativity without compromise, users can now be as creative as they want on the move, without having to compromise perfect images. The NX10 will be on display during the 2010 International Consumer Electronics Show, January 7-10, in the Samsung booth #11026 in the Central Hall of the Las Vegas Convention Center.
The NX10 incorporates a fast and decisive auto focus (AF), 14.6 MP APS-C size CMOS sensor and unique, large 3.0” AMOLED screen, allowing users to easily view their images, even in bright sunlight. Users can also record in HD movie to create the full story. Available in two colors, Noble Black and Titan Silver, the Samsung NX10 is small, light and ergonomically designed to ensure maximum portability for everyday use.
The Samsung NX10 ensures users never miss a moment, with one of the fastest AF in its class on the market. The company’s latest innovation, the new DRIMe II Pro engine and advanced AF algorithm, also provide ultra fast AF speed with the higher precision of contrast AF.
The Samsung NX10 has the heart of a DSLR embedded inside the compact frame of a digital camera, successfully integrating the APS-C size CMOS sensor with a mirrorless interchangeable lens, for a sleek, lightweight camera that users can easily take with them everywhere they go.
Consumers are not just limited to taking shots but can also tell their own stories in video format with HD movie recording (H.264 codec).
Samsung continues to extend the usage of AMOLED screens across many products, using a large 3.0” AMOLED screen in Samsung NX10. AMOLED provides easier viewing even in bright sunshine and at acute viewing angles, meaning users no longer need to shield their screen with their hand. The category leading screen also provides 10,000 times faster response rate than conventional LCDs, has a far lower power consumption and higher contrast ratio – 10,000:1 vs. 500:1.
“The new Samsung NX10 marks the start of the next generation of cameras,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. “We know from our detailed research over several years that what consumers want from their cameras is evolving, which we’ve reflected in the development of the Samsung NX10. With specialist equipment open to everyone and no longer restricted solely to the professional, more and more people want to capture something creative and tell a story through their camera – but they also want something compact that they can carry around with them all day. The large sensor and the ultra fast auto focus give consumers the quality they demand as well as the compactness they want in one exceptional package.”
Mr. Park continued: “Samsung has always been quick to implement cutting edge technology and no more so when it comes to quality of images. For the first time in the market, Samsung has successfully integrated an APS-C size sensor into a compact body by eliminating the mirror box, meaning that our users can now be as creative as they want to be on the move without having to compromise on image quality.”
The Samsung NX10 also contains a range of intelligent features to put professional quality images within reach of the amateur photographer. The Samsung NX10 includes in-depth manual controls and also a Smart Auto function which automatically detects the surrounding environment of the shot and selects the best shooting mode. Its Smart Range feature also enables the user to vividly express both bright areas and dark areas in the same frame, and the Supersonic Dust Reduction system keeps those dust particles clear of the image sensor that can often impair an image. It even senses when the user brings the camera close to their face to look through the viewfinder, and puts the AMOLED screen on standby to conserve power.
Apps for the Apple iPhone®, especially those designed specifically for photographers, have proven incredibly creative and useful. One that has been welcomed by studio photographers is Mamiya’s Leaf Capture Remote for the new Mamiya DM system. This app transforms an Apple iPhone® or iPod® Touch into a remove image viewer.
This is the first application to permit real-time, on-set remote viewing of medium format images, enabling instant feedback on any shot.
Now, while the photographer is shooting in a tethered mode, other people on set – the creative director, client, stylist, etc. – can watch via a standard Wi-Fi network, without hindering the movement of the photographer or crowding around one monitor. The images are hi-res and the software allows viewers to pan and zoom using their compatible Apple device.
Leaf Capture Remote application version 1.0 is free and available now for download from Apple’s iPhone App Store. It supports any Mamiya DM or DL medium format digital system. Additional information on installation and setup of the server application is available through the Leaf Capture software link at www.Mamiya.com.
The Mamiya DM system of DSLR kits and Digital Backs offers photographers the ultimate in big-sensor image quality at very affordable prices. With models offering 22, 28, 33, and 56 megapixels, the Mamiya DM system continues to make Mamiya the brand of choice for today’s top professional photographers.
photo © Hella TJ (Flickr creative commons)
It’s Wednesday afternoon and all that most people can think about is how many days, hours, minutes remain until the weekend. But not you, you’re a photographer! You’re never bored, but are always plotting your next photo shoot or researching the new D-SLR you’ve had your eye on. We’re right there with you, friend. To keep the wild world of photography on your mind midweek, here’s our roundup of what’s been happening in it lately.
- LAist featured this week a great roundup of photos from the recent Dia de Los Muertos event at Hollywood Forever Cemetery. Besides being great shots, they might inspire your Haloween costume ideas for this weekend!
- onOne Software announced the much anticipated Plugin Suite 5. (Pre-order now and save $200)
- Tamron has produced a Macro How-To video with professional photographer, Roy Toft, using the Tamron 60mm F2 lens.
At the PDN PhotoPlus Expo in New York, Lensbaby announced two new additions to the Optic Swap System: the Fish Eye Optic and Soft Focus Optic. “With the introduction of these new optics, Lensbaby is moving beyond the realm of selective focus to offer photographers a Creative Effects SLR lens system, with 6 different optic options. The Fisheye and Soft Focus Optics, unlike earlier Lensbaby optics, do not feature a sweet spot of focus,” said Craig Strong, Lensbaby President and Co-Founder.
Read on after the jump for more information on the new optics from Lensbaby and to see additional sample and product images.
Lensbaby Soft Focus Optic
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