Posts Tagged ‘announcements’

Sony Announces First Compact Cameras w/HD 1080i AVCHD Video

SonyCyber-shot_DSC-TX7_all_closed_lg

At CES, Sony has announced two new Cyber-shot cameras—the DSC-HX5V and DSC-TX7—which are “the world’s first compact digital still cameras to include full HD (1920 x 1080 60i) Advanced Video Codec High Definition (AVCHD) video capability. They are also the world’s smallest and thinnest AVCHD capable cameras,” according to the manufacturer.

From Sony:
Sony took the wraps off two new Cyber-shot® digital still cameras today that create a new standard of mobility with technologies that answer consumers’ on-the-go needs.

Sony has designed two new innovative Cyber-shot cameras (models DSC-HX5V and DSC-TX7) that are the world’s first compact digital still cameras to include full HD (1920 x 1080 60i) Advanced Video Codec High Definition (AVCHD) video capability. They are also the world’s smallest and thinnest AVCHD capable cameras.

These are the first Cyber-shot cameras with an in-camera Backlight Correction High Dynamic Range (HDR) feature for managing difficult lighting situations and TransferJet™ wireless technology for sharing, storing and viewing images. The HX5V model is also the world’s first still camera to include GPS + Compass and Optical SteadyShot™ with Active Mode technologies.

With Sony’s “Exmor R” back illuminated CMOS sensor technology, these cameras provide excellent low-light performance, 10fps burst shooting and the new Intelligent Sweep Panorama™ feature.

In addition to its cameras, Sony introduced three other devices with TransferJet technology at CES, including a Sony Memory Stick® memory card (model MS-JX8G) with a wireless transmitter/receiver, a Sony TransferJet Station (model TJS-1) and a VAIO® F Series notebook.

“Adding to the outstanding low-light performance and impressive Sweep Panorama feature, we are providing high-quality movies with full HD video, stereo sound recording when capturing movies on the go and an in-camera HDR solution for capturing high-contrast scenery. Sony can provide these solutions because of its expertise with other imaging products including Handycam® camcorders and α DSLR cameras,” said Kelly Davis, director of the Digital Imaging business at Sony Electronics. “Our goal is not only to make it easy for consumers to get the best shot—still or video—but also to have the best sharing experience.”

High-Quality Stills and Videos

With the AVCHD format, these new cameras record movies in 1920 x 1080 full HD resolution at 60i in 17Mbps. The AVCHD format captures a high degree of detail and smooth movement, and when footage is burned to disc, it can be played back on your HDTV using most Blu-ray Disc™ players, Sony® PlayStation®3 systems and compatible Blu-ray Disc enabled PCs. In addition to the supplied PMB software for Windows users, it is also possible to edit recorded AVCHD file using iMovie® for Macintosh users.

The camera will also capture videos in the MP4 format (up to 1440 x1080 30p 12Mbps) for online sharing.

Managing Difficult Lighting

The HX5V and TX7 cameras offer in-camera multi-shot High Dynamic Range (HDR), which combines highlight and shadow detail of two separate captures into one remarkably natural looking image—even without a tripod.

HDR offers a solution for strong backlight situations which typically result in either dark shadows in the foreground or a washed out background. Sony’s “Exmor R” sensor and BIONZ™ processor help to correct these issues.

Impressive Panoramas

The HX5V and TX7 cameras have an Intelligent Sweep Panorama™ feature that captures wide landscapes or tall buildings in one easy “press and sweep” motion. Due to their “Exmor R” CMOS sensor technology, they can take up to 270 and 258-degree panorama shots, respectively, horizontally or vertically with an image size of 7,152 x 1,080 (horizontal wide panorama mode). In addition, these cameras’ Intelligent Sweep Panorama feature, which is comprised of up to 100 separate captures, detects faces and subject motion and intelligently adjusts the width of each picture while stitching them together, resulting in natural looking panoramic photos.

Relive the Experience

Ideal for travelers who take hundreds of photos, the in-camera GPS + Compass feature on the HX5V camera makes it easy to store and share the location and direction of where photos were taken.

With social networking sites becoming more popular, people want to share more details of their experiences. The GPS + Compass feature provides a fun new way to share where they were — beyond the location. Using the free online satellite imagery application, Google Earth™ mapping service, users can view the images from a bird’s eye view or from the direction in which the photo was taken. The GPS function automatically adjusts the camera’s internal clock by selecting the travelling area, without the hassle of setting the time manually.

A Wireless Way of Sharing, Storing and Viewing

TransferJet technology, which was developed by Sony and is supported by a consortium of other companies, allows you to transfer files between two TransferJet-enabled devices just by bringing the TransferJet marks on each product within one inch of each other without the hassle of hunting for cables or the complication of pairing. To transfer photos, TransferJet-enabled still cameras must each utilize the TransferJet Memory Stick media (sold separately).

TransferJet technology is perfect for sharing on the go. You can select up to 10 pictures and transfer them from camera to camera. For storing images, you can place the HX5V or TX7 cameras on the lower left-hand corner of the VAIO F Series notebook and import photos. For sharing at home on devices which do not have the technology, you can connect the TransferJet Station to devices with a type-A USB port, including your TV, digital photo frame or PlayStation®3.

Designed for Technology Enthusiasts

With the most innovative digital imaging technologies, the HX5V camera is ideal for everyone from travelers to party-goers.  The multi-occasion camera features a 10 megapixel “Exmor R” sensor, a 3-inch LCD screen (measured diagonally) and a 10x optical zoom with wide-angle 25mm-250mm equivalent high-quality G lens allowing easy group shots and close ups when on the move.

In addition to its AVCHD video capability, the HX5V camera has Optical SteadyShot™ image stabilization with Active Mode, which lets you capture moving subjects such as kids walking or running. It allows a moveable lens element to shift with greater range of motion—10 times the range of the Optical Steady Shot™ feature at wide end in standard mode—during camera shake. The feature reduces camera shake so users can shoot smoother movie footage on the move. The cameras also have an HDMI™ output adapter for easily connecting to an HDTV for viewing pictures and movies (HDMI cable required).

Powerful and Stylish

For those seeking a sleek, compact camera, the 10MP TX7 model is just under an inch thin and is slim enough to slip into a pocket or purse.  The 3.5-inch (measured diagonally) high resolution (921K) touch LCD screen offers easy image scroll by simply swiping your finger across the display. The camera’s high-performance Carl Zeiss® Vario-Tessar® 4x optical wide angle 25mm-100mm equivalent zoom lens brings distant subjects closer and Close Focus snaps close-ups in just under a half an inch from the subject.

The DSC-TX7 camera is also compatible with the Party-shot™ (model IPT-DS1) automatic photographer, which pans, tilts, zooms and adjusts composition to capture spontaneous images. Additionally, an embedded touch sensor located on the front edge illuminates when the TX7 camera is attached.  By touching the sensor, the camera goes into the “On-demand shot” mode, which allows users to select the shutter timing without losing the advantage of Party-shot’s built-in intelligence.

To give customers greater choice and enhance the overall customer experience, the TX7 and HX5V cameras feature a memory card slot compatible with both Memory Stick® (PRO Duo™) and SD/SDHC formats. Sony is also expanding its industry leading line of consumer media with the addition of SD/SDHC memory cards.

Additional features found on HX5V and TX7 include iAuto, which detects eight and nine scenes, respectively, and optimizes camera settings and Easy Mode, which simplifies the camera menu. Optical SteadyShot™ image stabilization reduces blur without impacting image quality, Face Detection and Smile Shutter™ technology, which captures faces and smiles naturally.

A New Way to Share Photos and Videos Online

These models include Picture Motion Browser (“PMB”) software for viewing, editing, organizing and uploading images to many major video and photo sharing Web sites.

This spring, Sony will launch a new service and a new integration with Facebook® allowing users to easily and quickly share their photos and videos privately with friends and family. The service and the integration will be available as a downloadable update to the “PMB” and “PMB portable” software applications that are embedded with bloggie™ and Cyber-shot cameras and bundled with Handycam® camcorders, bloggie cameras, Cyber-Shot cameras and α cameras. The Facebook integration complements the existing sharing capability with such sites as YouTube™ and Picasa™ Web Albums.

Pricing and Availability

The HX5V camera will be available in black this March for about $350, and the TX7 camera will be available in silver, blue and red this February for about $400. The TransferJet-enabled Memory Stick media will be available in January for about $100, and the station will be available in February for about $150. Pre-sales begin in January.

The cameras, Memory Stick, station, and a range of accessories will be available online at Sonystyle.com, at Sony Style® retail stores (www.Sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.

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Vivitar Announces Four Super Affordable Compact Cameras

VIVITAR_F540

At CES, Vivitar announced some extremely competitively priced compact point-and-shoot cameras with some pretty impressive specs. Not being as familiar with their image quality, I’d like to check out the noise levels in the 14.1MP VF540, which also boasts GPS tagging.

From Vivitar:
Vivitar, a leading brand of digital cameras and photographic accessories for over 70 years, returns to CES with their latest collection of affordable, multi-functional digital products. This year’s roundup of innovative digital cameras packs loads of features in sleek, easy-to-use devices.

The ViviCam V5028 is a twin-view, 5.1 Megapixel camera. The 1.8” preview screen enables easy self-portrait shots and viewing.  The compact device has 4x digital zoom, face detection and anti-shake capabilities, with a USB connection.  This camera uses 3 AAA batteries and will capture loads of memories at an SRP of just $69.

Vivitar’s ViviCam VX018 camera offers 10.1 Megapixels in a sleek design.  The high definition device features a 1.8” preview screen with 4x digital zoom, face detection, anti-shake and a USB connection.  The camera uses 3 AAA batteries and SRP is $99.

The underwater, all-weather ViviCam VT026 is 12.1 Megapixels with a 2.4” preview screen.  Bring this camera on all underwater adventures and take advantage of its 4x digital zoom, face detection and anti-shake capabilities.  The camera operates off rechargable lithium batteries, has a USB connection and SRP is $199.

Vivitar’s innovative VF540 camera incorporates 14.1 Megapixels and GPS capabilities that link to Vivitar geo-tagging software.  The model is loaded with a 3.0″ full touch panel screen, 5X optical zoom, face detection and anti-shake with a USB connection.  With lithium ion battery included, the VF530 has an SRP of $199.

Additional new models include the ViviCam V5016, V7022, V7024, VX025, VX029, VT027, VT030, VT324N, VT528, VT529, a variety of 5-14 megapixel cameras.

Cameras are available in a new range of colors including: Graphite, Strawberry, Gold, Cranberry, Black, Beautyberry, Silver, Blueberry, Kiwi and Grape.  Vivitar will also release a lineup of products including video cameras, SLR lenses and flashes, battery chargers and accessories, all expected to ship in the spring.

Located in Central Hall, booth #9841, Vivitar is taking appointments on Thursday, January 7th from 10AM-6PM and Friday, January 8th from 9AM-4PM at CES, the largest consumer electronics show in the world in Las Vegas, taking place from January 7-10, 2010 at the Las Vegas Convention Center.

Vivitar is now owned by Sakar International, an Edison, NJ-based company with over 30 years experience in the consumer electronics space. Sakar acquired the Vivitar brand in August of 2008. Vivitar digital cameras and accessories are available at Target, Staples, Wal-Mart, RadioShack, K-mart and many other major retailers. For additional information, please visit www.vivitar.com.

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Casio Announces Four EXILIM Cameras

Casio_EX-FH100

At CES, Casio has announced four new EXILIM compact cameras—the HIGH SPEED EXILIM EX-FH100, EXILIM EX-H15, EX-Z2000 and EX-Z550.

From Casio:
Casio America, Inc., and its parent company, Casio Computer Co., Ltd., today unveiled four new models in its award-winning EXILIM product line. Advancing the company’s performance-driven digital camera offerings, each new model builds on Casio’s tradition of delivering technological innovation and creativity to users. The first, the HIGH SPEED EXILIM® EX-FH100, featuring Casio’s heralded high-speed burst shooting, ensures users never miss a crucial shot again and packs a high-power zoom lens into a compact body. The next three, the EXILIM EX-H15, EX-Z2000 and EX-Z550 all feature Casio’s unique Dynamic PhotoTM function that lets users edit and combine different moving images right on the camera.

The leading models of this lineup, the EX-FH100 and EX-H15 are 10X optical zoom
cameras, providing users with the ability to capture images from close or far distances. While
the EX-FH100 makes the most of Casio’s unsurpassed high-speed burst shooting, the other
three feature high-speed image-processing technology — not only to improve image quality,
which has always been a key element of camera performance, but also to offer users entirely
new ways of enjoying photography.

Thanks to the high-speed image-processing capability of the cameras, moving subjects can be
dynamically “cut out” and pasted into a different still shot that forms the background. Before
this technology was introduced by Casio in 2009, this Hollywood-like green-screen effect was
only possible with professional equipment or software, but this technology is available in
EXILIM digital cameras as an in-camera process. Casio’s Dynamic Photo feature was further
enhanced through the ability to add animation art stored on the memory card to still photos
captured by the camera. These animated images can be emailed, posted on social networks
and even printed out at home!

“Casio is proud to introduce four new additions to the EXILIM line of digital cameras
powered by Casio’s high-speed technologies,” said Toshi Iguchi, senior general manager of
Casio’s Digital Imaging Division. “Casio continues to create digital cameras that enhance the
photo taking and sharing experience while also providing consumers with convenience,
accessibility and quality packed into a slim, sleek body.”

HIGH SPEED EXILIM EX-FH100
This 10.1 effective megapixel high-speed digital camera boasts a wide-angle 24 mm 10X
optical zoom lens in a compact body that makes it easy to carry anywhere. It also gives
users a maximum burst rate of 40 shots per second for still images (maximum image size
of 9.0 megapixels and maximum shooting capacity of 30 shots) that can now be used to
photograph distant subjects thanks to the high-power zoom. It also enables up to 1,000 fps
high-speed movie recording that captures motion that is ordinarily too fast for the human
eye to see.

The EX-FH100 allows users ranging from advanced amateur photographers to beginners to
enjoy high-speed burst shooting. It is equipped with a mode dial that enables manual
exposure burst shooting and also has a mode that makes high-speed burst shooting easy, a
feature that sets the burst shooting speed to the optimal rate just by selecting the type of
scene. With this model, Casio also achieves low-noise, high-quality photography even in
dim indoor lighting by using a highly sensitive CMOS sensor.

EXILIM EX-H15 / EX-Z2000 / EX-Z550
These three models are all 14.1 effective megapixel high-performance digital cameras
driven by Casio’s newly developed EXILIM Engine 5.0. Great advancements have been
achieved in the Dynamic Photo function, which enables users to cut out images of a
moving subject and paste them on a different still image that acts as a background. With
these powerful new cameras, moving images can be combined not only on a still image but
also on other moving images. This new capability increases the power of expression of
images even more than before. Going further, these models not only increase the “fun of
creating images,” but also increase the “fun of sharing images” by, for instance, making it
easy to upload composite moving images to YouTube™ using the included software or
post them to a blog.

The three cameras also come with Premium Auto, which is a state-of-the-art, fully
automatic function that enables users to take beautiful photos just by pushing the shutter
button. Premium Auto automatically adjusts to achieve optimal image quality by
discerning the point of focus and the type of scene, whether a night scene, a backlit scene,
or a sunset. It processes the image according to the details in the frame, for instance, by
making different corrections for human subjects and background. In addition, the leading
model, EX-H15, features 10X optical zoom.

HIGH SPEED EXILIM EX-FH100
A Highly Sensitive, High-Speed Digital Camera with a Powerful Zoom in a Compact Body
Wide-angle 24 mm 10X optical zoom lens in a compact body
The EX-FH100 features a high-power zoom lens in a compact body measuring just 105.0
mm wide x 63.2 mm tall x 29.9 mm thick.* The lens delivers all the freedom of zoom
photography — from a wide-angle 24 mm to a 10X optical zoom that brings distant
subjects right up close.

* In accordance with Camera & Imaging Products Association (CIPA) standards.
Ultra-high speed burst shooting captures crucial moments at a speed of 40 shots per second
This model can take up to 30 shots of 9.0 megapixel high-resolution images with highspeed
burst shooting at a maximum speed of 40 shots per second. What is more, if the
camera is set to Prerecord Continuous Shutter, users will not miss those critical moments
even if they press the shutter a little late, since the camera starts shooting when the shutter
button is only depressed halfway.

High-speed movie recording at up to 1,000 fps
The EXILIM EX-FH100 can record high-speed movies of motion that is ordinarily too fast
for the human eye to see. Users can select a recording speed of 1,000 fps, 420 fps, 240 fps,
or 120 fps. This model also has a mode that lets users to switch to high-speed recording at
240 fps or 120 fps by pressing a single button during normal movie recording (30 fps).
High-speed recording allows users to enjoy dramatic, ultra slow-motion playback.*
* For example, one second of actual movie recorded at a speed of 420 fps can be played back over 14 seconds at 30 fps.

Highly sensitive CMOS sensor
Casio continues the quest for ever-higher picture quality, the foundation of every camera’s
performance. This model incorporates a back-illuminated CMOS sensor that boasts nearly
twice the usual sensitivity. This lets users take beautiful photos outside as well as highquality,
low-noise photos indoors or in other dim lighting. And of course, the model also
comes with CMOS-shift image stabilization.

BEST SHOT® modes facilitate high-speed burst shooting and high-speed movie recording
High-speed Night Scene and Portrait

With the EX-FH100, users can take beautiful photos — even of human subjects at night
— without worrying about photo blur. The camera can do this by internally combining
images taken with a single press of the shutter button using highly sensitive high-speed
burst shooting with the flash into a single, crystal-clear image.

High-speed Lighting
The EX-FH100 takes three images using high-speed burst shooting, adjusting the
exposure for normal (standard), bright, and dim subjects, respectively, with a single press
of the shutter button. These images are then combined into a single image inside the
camera, enabling reproduction of full brightness throughout the photo and helping to
avoid bad photos with washed out or overly dark areas when the scene is strongly
backlit.

High-Speed Burst Shooting BEST SHOT / High-Speed Movie BEST SHOT
The EX-FH100 also has “High-Speed Burst Shooting BEST SHOT” and “High-Speed
Movie BEST SHOT” modes that optimize the burst shooting or high-speed movie
settings simply by selecting the type of scene to be photographed — such as a child, pet,
or sports scene — at the critical moment or in slow motion.

High-resolution HD Movie function
The EX-FH100 also features an HD Movie function. Just press the dedicated Movie button
to take beautiful movies at 1280×720 pixels. The camera is equipped with an HDMI™
terminal and stereo microphone, which enable users to enjoy a beautiful picture and
realistic sound by connecting the camera to a large display TV.

EXILIM EX-H15, EX-Z2000, and EX-Z550
Digital Cameras Equipped with a More Advanced Dynamic Photo Function for Combining
Moving Images, Plus State-of-the-Art, Fully Automatic Features

Newly developed EXILIM Engine 5.0
Casio has made even further advances from its EXILIM Engine 4.0, which contained both
an ordinary CPU and a high-speed dedicated image processing CPU. The new Engine 5.0
increases image processing speed by 30% and produces beautiful images through advanced
color reproduction and rich tonal gradation and by removing noise from photos in high
sensitivity mode.

Dynamic Photo: Make composite images of different moving images
Casio has achieved great advancements in Dynamic Photo, a function that creates “moving
photos” by cutting moving subjects from the background in images taken with continuous
shooting and combining those images on a different still image. In addition to composites
made with a still image background, cut-out moving images can now be pasted on other
moving images. This new capability raises the power of expression of images. Thus, while
increasing the “fun of creating images,” these models will also increase the “fun of sharing
images” by making it easy to upload images to YouTube™ using the included software or
post them to a blog.

Premium Auto: Take beautiful photos just by pressing the shutter button
This function enables the camera to automatically analyze the scene being photographed —
including distinguishing night scenes, back lighting, a blue sky, green trees, or a sunset —
as well as sensing whether there is a face in the frame, the movement and position of the
subject, and whether a tripod is being used. It simultaneously optimizes settings for
exposure, ISO sensitivity, point of focus, photo blur correction, tonal range and color
balance, and level of noise reduction. Premium Auto is a state-of-the-art, fully automatic
function that makes it easy for users to take superior quality photos just by pushing the
shutter button, by analyzing the image at the level of individual pixels and performing
different corrections for human subjects and the background.

Art Shot Function: Shoot photographs that look like paintings
The Art Shot Function makes use of the image processing technology in the EXILIM
Engine 5.0 to create photos of scenery or human subjects that have the feel of a painting.
The view in the LCD screen of the subject in front of the user can be switched between an
oil painting, a crayon drawing, or a watercolor painting, allowing the user to select the
preferred art style in which to photograph the scene.

A camera for everyone
EX-H15
This 14.1 effective megapixel model packs a wide-angle 24 mm 10X optical zoom lens
and a 3.0-inch Super Clear LCD screen with a high resolution of approximately 460,000
pixels into a compact body. The camera is also loaded with advanced standard features
including CCD-shift image stabilization, long 1,000-shot* battery life on a single full
charge, and the high-resolution HD Movie function.
* In accordance with Camera & Imaging Products Association (CIPA) standards.

EX-Z2000
This 14.1 effective megapixel model comes with a wide-angle 26 mm 5X optical zoom
and a 3.0-inch Super Clear LCD screen with a high resolution of approximately 460,000
pixels in a compact, thin body. The camera comes with CCD-shift image stabilization
and HD Movie function, as well as a long-life battery, making it possible to take 580
shots* on a single full charge. With this model, Casio has also realized a fresh new
digital camera design, creating an innovative form finished in natural curves.
* In accordance with Camera & Imaging Products Association (CIPA) standards.

EX-Z550
This camera features a wide-angle 26 mm 4X optical zoom lens and a clear 2.7-inch
LCD screen. A 14.1 effective megapixel model, it is equipped with CCD-shift image
stabilization and HD Movie function.

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Panasonic Announces Lumix DMC-F3

Panasonic_CES 2010 - LUMIX F3 - Silver - front

At CES, Panasonic has announced the new Lumix DMC-F3 12.1MP “entry-level” compact camera, which boasts 4x optical zoom and HD video (1280 x 720p/30fps).

From Panasonic:

Panasonic today introduces a new entry-level digital camera, the LUMIX DMC-F3, which has been designed with simplicity in mind, without overlooking the importance of style and performance. The 12.1-Megapixel LUMIX DMC-F3 has an impressive 4x optical zoom, considering its small size, as well as Panasonic’s shooting-assistant, Auto Scene Mode. The LUMIX F3 also records dynamic High Definition video in 1280 x 720p, at a smooth 30 fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480).  The LUMIX F3 is equipped with a 28mm wide-angle lens, a high-sensitivity CCD, and an Extra Optical Zoom function which extends zoom power to 7.8x, plus a 2.7” 230,000-dot resolution LCD designed so the user can clearly see it while shooting still photos and videos.

“The Panasonic LUMIX F3 was designed for the casual and frequent user who wants a digital camera that is not only small and stylish in design, but that has sophisticated features to help enrich the photo-taking experience,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronic Company. “With extended zoom and Auto Scene Mode, the Panasonic LUMIX F3 can take high-quality photos and videos, while still being easy-to-use and small enough to fit in your pocket.”

Other features include, Auto Scene Mode, which when activated, includes the following three shooting-assist functions:

·   Intelligent ISO Control prevents the blurring of a moving subject by optimizing shutter speed and ISO settings to render sharp, clear images. On the LUMIX F3, unwanted red-eyes are digitally corrected and backlight compensation automatically activates.

·   Face Detection helps to clearly capture registered faces and focus on faces with the appropriate exposure.  This is helpful when trying to focus on one person within a group.

·   Intelligent Scene Selector automatically selects one of six scene modes that best suits the shooting situation – Macro, Portrait, Scenery, Night Portrait, Night Scenery.

Additionally, the Panasonic LUMIX F3 also has a Digital Image Stabilizer which helps suppress hand-shake and prevent blurry photos.  The Panasonic LUMIX F3 has an auto power LCD function which detects light conditions and automatically boosts the LCD backlighting by a maximum of 40% when shooting outdoors to secure clarity and visibility of the screen. In addition to supporting conventional SD/SDHC Memory Cards, the LUMIX F3 is compatible with SDXC Memory Cards, including Panasonic’s newly announced 48 GB* and 64 GB SDXC Memory Cards – to enable high capacity content storage and fast data transfer speeds. The LUMIX F3 is compatible with Windows 7**.

Pricing and availability for the Panasonic LUMIX DMC-F3 will be announced 30 days prior to shipping date.  The Panasonic LUMIX F3 will come in silver and black models.  For more information on these LUMIX models, please visit: www.panasonic.com/ces2010.

*GB = 1,073,741,824 bytes.  Usable capacity will be less.
** Windows and the Windows logo are trademarks of the Microsoft group of companies.

Design and specifications are subject to change without notice.

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Olympus Announces Stylus Tough-3000 & Three Other Stylus Cameras

Olympus_stylus_tough-3000_front_blue

At CES, Olympus has announced arugged new update to the Stylus Tough series—the Tough-3000—and a new lineup of 14MP Stylus cameras offering HD video and wide-angle zoom lenses.

From Olympus:
Olympus unveils the STYLUS TOUGH-3000, a shockproof, waterproof and freezeproof compact camera designed to capture all of life’s adventures from the extreme to the everyday. As the first Stylus Tough camera with High-Definition (HD) video, features like Magic Filter that expand your creativity and AF tracking to keep subjects in focus, the STYLUS TOUGH-3000 is as smart as it is durable. It’s also the first of several Stylus Tough cameras to be launched in 2010.

The STYLUS TOUGH-3000 also offers a new graphical user interface (GUI) for intuitive operation and new OLYMPUS [ib] software for rapid downloading and enhanced photo organization with Geotagging and Face Recognition functionality.

“The STYLUS TOUGH-3000 is the latest in the Stylus Tough series, a family of compact cameras designed for the places where families really go, like the pool, the slopes and the great outdoors,” said Nadine Clark, product manager, Olympus Imaging America Inc. “With HD video and 12 megapixels of resolution, you’ll relive life’s adventures.”

HD Videos and HDMI Control for a Home Theater Experience
The STYLUS TOUGH-3000 shoots gorgeous 720p HD videos using a dedicated one-touch button, so you’ll always capture the scene. Playback is also a breeze. Now, you’ll be the hit of the party or any family function when you proudly display your brilliant images and videos on high-definition televisions. Simply connect the camera to an HDTV with an HDMI™ cable, which can be purchased separately at any consumer electronics store. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your favorite couch.

AF Tracking for Friends and Man’s Best Friend
AF Tracking technology locks your fast-moving subject in focus, and continuously adjusts focus and brightness. This enables you to keep in focus fast-moving and unpredictable subjects like snowboarders on your favorite mountain, tropical fish while snorkeling or children at play anywhere in the great outdoors to capture the perfect shot. There’s even a specially designed AF Tracking “Pet Mode” for animal lovers.

Express Your Inner Artist with Magic Filter

In-camera Art Filters debuted on Olympus E-System DSLR (digital single lens reflex) cameras last year. Similar technology, called Magic Filter, has been developed for the new STYLUS TOUGH-3000. The Magic Filter enables the user to enhance and customize images as they’re being captured. This translates into more fun and flexibility as customization is no longer limited to using expensive and time-consuming computer software.

The new Magic Filter includes:

* Pop Art – Enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s;
* Pin Hole – Reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center;
* Fish-Eye – Emulate the wide-angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame; and

* Drawing – Turn your image into a sketch outline for children to color.

Nothing Can Shock This Tough Camera
Afraid the mountain wind might sweep a camera out of your hands and dash it on the rocks below? Never fear, the STYLUS TOUGH-3000, available in fun and sporty red, pink, blue and green, can withstand a five-foot drop thanks to the Stylus Tough series’ shock-absorbing technology, which minimizes the impact on the lens and circuitry.

Point-Dunk-and-Shoot Cameras
Stylus Tough series cameras perform as well underwater as they do on land because their lightweight, yet durable exteriors are matched with interior rubber gaskets and O-rings to seal out the elements. The STYLUS TOUGH-3000 can be submerged up to 10 feet underwater. The inclusion of four preset underwater scene modes makes this camera perfect for taking photos while swimming, snorkeling or simply having worry-free fun in the pool. It can also capture HD movies underwater. The camera features a water-repellent lens coating to prevent water droplets from forming on the lens and enabling you to get crystal-clear shots no matter how wet the shooting environment.

Freezeproof for Arctic Adventures
Whether you’re in the arctic tundra or building a snowman in your backyard, the STYLUS TOUGH-3000 camera can still perform when the temperature dips well below freezing (14 degrees Fahrenheit; -10 degrees Celsius). Stylus Tough cameras continue to enable you to capture great images in freezing situations where most traditional cameras would fail.

Wide-Angle Optical Zoom Captures It All
The STYLUS TOUGH-3000 features a 3.6x wide-angle optical zoom (28-102mm equivalent in 35mm photography, f3.5-5.0) so that even more of the subject makes it into each shot – perfect for underwater photography. The lens does not protrude from its body so it is further protected from harsh conditions.

Cut Out the Blur with Dual Image Stabilization
Dual Image Stabilization combines two technologies – mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the internal image sensor to compensate for camera movement, even in low-light conditions when shutter speeds are slower. Additionally, Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds that prevent blurry images often caused by a moving subject.

Hit Them with Your Best Shot: Tap Control
The Stylus Tough cameras can be controlled with a simple tap on their top, back or sides, which is made possible thanks to their internal 3D accelerometer that detects the direction of the force on the camera’s body. In adverse climates, Tap Control ensures fast adjustment of settings even if you are wearing gloves that make pressing traditional buttons nearly impossible.

12 Megapixels for Superior Image Quality
The STYLUS TOUGH-3000 camera offers a 12-megapixel image sensor enabling consumers to achieve consistently sharp and vivid images when producing large-format prints or cropping/enlarging a portion of an image.

Can’t Hide with Face Detection!
Portrait and group shots make family reunions live beyond the short event, and with Face Detection you’ll capture even the shyest relatives. The STYLUS TOUGH-3000 detects up to 16 faces within the frame and automatically focuses and optimizes exposure to capture sharp, brilliant portraits and group shots. Thanks to the unrivaled durability of the Stylus Tough series, you’ll capture amazing photos even if your next family reunion is at a national park, a water park or a ski slope!

Intelligent Auto Thinks for You
Skating at night? You won’t be the last one on the ice setting your camera. Intelligent Auto Mode automatically identifies what you are shooting (i.e., Portrait, Night + Portrait, Landscape, Macro and Sports) and adjusts the camera’s settings to capture the best quality results. First-time users can jump into this quick and hassle-free feature that does the thinking for them and produces incredible images.

Broaden Your Horizons with In-Camera Panorama
The places you can take Stylus Tough cameras – the rocky terrain of the Grand Canyon, the arctic glaciers of Alaska or the volcanic sand beaches of Hawaii – are locations where you want to capture as much of the scene as you can. In-Camera Panorama mode makes it easy by capturing three images and stitching them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama-size picture. To create the ultimate panoramic picture, consumers can use the OLYMPUS [ib] Software to stitch up to 10 images together.

TruePic™ III Image Processor
Olympus developed its exclusive TruePic III image processor for the demanding performance of digital SLR (single lens reflex) cameras. Olympus’ enhanced TruePic III Image Processor produces crystal-clear photos using all the pixel information for each image to deliver superior picture quality with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III also captures crisp, clear images at high ISO settings, which are traditionally associated with increasing image noise or producing grainy photos.

OLYMPUS [ib] Software and In-Camera Manual
All Spring 2010 digital compact cameras, including the Stylus Tough series, will offer the new OLYMPUS [ib] software. The new software includes photography workflow, browsing, editing and unique photo organizing functions. You can organize your photos by person with automatic face recognition technology, by location with a Geotagging function or by event. You can easily view photos on an HDTV or on the camera’s LCD with the Photo Surfing or Slideshow functions. The name [ib] stands for image bridging, image browsing and brighten images. The new software will be available for Windows operating systems only.

The STYLUS TOUGH-3000 will come equipped with the instruction manual saved on the camera’s new internal memory. This translates into easily referencing instructions while shooting on the go. The internal memory also enables in-camera image playback in an organized fashion. Eliminating a paper or CD-Rom instruction manual is part of Olympus’ ongoing environmental commitment to conserve natural resources and reduce its carbon footprint.

SD Compatibility
Olympus’ new Spring 2010 digital compact cameras offer SD capability for up to 32 gigabytes of capacity.

Availability
The STYLUS TOUGH-3000 will be available in February 2010. It includes: wrist strap, camera WIN/Mac USB cable, audio/video cable, Li-Ion rechargeable battery, warranty card and manual and OLYMPUS [ib] Software on the camera.

U.S. Pricing
STYLUS TOUGH-3000 Estimated Street Price: $229.99 (U.S.)

Olympus unveils today its most powerful lineup of premium Stylus cameras offering beautiful High-Definition (HD) video, 14 megapixels to capture brilliant images, features like Magic Filter that transform average photos into works of art, and AF tracking so your subjects are always in focus. With so many impressive features, the only question consumers will ask themselves is how powerful they want their wide-angle zoom lens to be: 7x on the STYLUS-7040 and STYLUS-7030 or 5x on the STYLUS-5010?

The Stylus power is balanced with a new graphical user interface (GUI) for easy operation and new OLYMPUS [ib] software for rapid downloading and improved photo organization with Geotagging and Face Recognition functionality. The new Stylus family also comes in a range of colors to suit your individual style.

“These Stylus cameras are the best of all worlds with high-definition video, stunning high -resolution stills and a powerful zoom range,” said Nadine Clark, product manager, Olympus Imaging America Inc. “In-Camera Creative Filters let your inner creativity shine, while Shadow Adjustment Technology, In-Camera Panorama and AF tracking make it easier than ever to capture exceptional images.”

Variety of Wide-Angle Zoom Lenses
With the new Stylus family of cameras, you can choose the wide-angle zoom that best suits your needs. The STYLUS-7040 and STYLUS-7030 offer a 7x (28mm – 196mm equivalent) lens that gives you the versatility for close and distant subjects alike. If you prefer a slimmer body with a shorter zoom, the STYLUS-5010 has a wide-angle 5x (26mm – 130mm equivalent) zoom that will suit your needs.

HD Videos and HDMI Control for a Home Theater Experience
The STYLUS-7040 and STYLUS-5010 shoot gorgeous 720p HD videos, so you’ll never miss the chance to capture the scene. Activating HD recording is incredibly easy with a dedicated one-touch button, and playback is also a breeze. Now, you’ll be the hit of the party or any family function when you proudly display your brilliant images and videos on high-definition televisions. Simply connect the camera to an HDTV with an HDMI™ cable, which can be purchased separately at any consumer electronics store. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your favorite couch.

14 Megapixels for Superior Image Quality
All three Stylus cameras offer a 14-megapixel image sensor enabling consumers to achieve consistently sharp and vivid images when producing large-format prints or cropping/enlarging a portion of an image.

AF Tracking for Friends and Man’s Best Friend
AF Tracking technology locks your fast-moving subject in focus, and continuously adjusts focus and brightness. This enables you to keep fast-moving and unpredictable subjects like small children and pets in focus for the perfect shot. There’s even a specially designed AF Tracking “Pet Mode” for animal lovers.

Express Your Inner Artist with Magic Filter
In-camera Art Features debuted on Olympus E-System DSLR (digital single lens reflex) cameras last year. A similar feature, entitled Magic Filter, has been developed for the new Stylus cameras. Magic Filter enables the user to enhance and customize images as they’re being captured. This translates into more fun and flexibility as customization is no longer limited to using expensive and time-consuming computer software. The new Magic Filter includes:

* Pop Art – Enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s;
* Pin Hole – Reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center;
* Fish-Eye – Emulate the wide-angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame; and
* Drawing – Turn your image into a sketch outline for children to color.

Blur-Free Photos Two Ways
Dual Image Stabilization combines two technologies – mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the image sensor to compensate for camera movement, which often occurs in low-light conditions when shutter speeds are slower. Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds that prevent blurry images often caused by a moving subject. By combining the two technologies, users of the new Stylus cameras are able to take crystal-clear images in any shooting situation.

Never Miss a Detail with Shadow Adjustment Technology
Shooting outdoors in bright daylight can be tricky because of the extreme contrast between dark shadowed areas and bright sunlit areas. While the human eye is capable of detecting the nuances between dark and light and all the details in between, image sensors traditionally have not been quite as sensitive. These Stylus cameras address this challenge head-on with Shadow Adjustment Technology, which compensates for extreme contrast where the shadow areas are underexposed and lack visible detail. With this technology, users can preview and capture images with the same contrast as the naked eye.

In-Camera Panorama for the Ultimate Vista
In-Camera Panorama mode captures three images and stitches them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama. To create the ultimate panoramic picture, consumers can use the OLYMPUS [ib] Software to stitch up to 10 images together.

TruePic™ III Image Processor
The Stylus cameras feature Olympus’ exclusive TruePic III image processor developed for the demanding performance of DSLR cameras. Olympus’ enhanced TruePic III Image Processor produces crystal-clear photos using all the pixel information for each image to deliver superior picture quality with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III also captures crisp, clear images at high ISO settings, which are traditionally associated with increasing image noise or producing grainy photos.

OLYMPUS [ib] Software and In-Camera Manual
All Spring 2010 digital compact cameras, including the Stylus series, will offer the new OLYMPUS [ib] software. The new software includes photography workflow, browsing, editing and unique photo organizing functions. You can organize your photos by person with automatic face recognition technology, by location with a Geotagging function or by event. You can easily view photos on an HDTV or on the camera’s LCD with the Photo Surfing or Slideshow functions. The name [ib] stands for image bridging, image browsing and image brightening. The new software will be available for Windows operating systems only.

The new Stylus cameras will come equipped with the instruction manual saved on the cameras’ new internal memory. This translates into easily referencing instructions while shooting on the go. The internal memory also enables in-camera image playback in an organized fashion.  Eliminating a paper or CD-Rom instruction manual is part of Olympus’ ongoing environmental commitment to conserve natural resources and reduce its carbon footprint.

SD Compatibility
Olympus’ new Spring 2010 digital compact cameras offer SD capability for up to 32 gigabytes of capacity.

Sleek Portable Bodies in a Range of Colors
The sleek, lightweight metal bodies of Stylus cameras come in a variety of colors to suit everyone’s style. The STYLUS-7040 and STYLUS-5010 are available in titanium, pink and light blue, and the STYLUS-7030 comes in titanium, blue and purple.

Availability
The STYLUS-7040, STYLUS-7030 and STYLUS-5010 will be available in February 2010. They include: wrist strap, camera WIN/Mac USB cable, audio/video cable, Li-Ion rechargeable battery, warranty card and manual and OLYMPUS [ib] software on the camera.

U.S. Pricing
STYLUS-7040 Estimated Street Price: $249.99
STYLUS-7030 Estimated Street Price: $199.99
STYLUS-5010 Estimated Street Price: $199.99

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