Posts Tagged ‘announcements’

PMA ’10 Sneak Peek

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A day before the PMA show officially opens here in Anaheim, the press gets a “sneak peek” at an eponymously named event. Today, at that event, I got to see a lot of the cameras that have been recently announced by Pentax, Nikon, Samsung and Olympus, and several new PMA announcements from the likes of HP and GE. This is also the venue where I get the time to check out gear like bags and innovative new ideas from smaller companies, such as PhotoFramed.com.

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I got to get my hands on newly announced Pentax cameras, including the teeny tiny, adorably retro-looking Optio I-10; the brand new Samsung TL350, which was just announced this morning; and the Nikon COOLPIX S8000, with its ultra bright 3-inch LCD screen that’s similar to that of the pro level D3s D-SLR—which I also got to check out.

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New from GE (General Imaging) is a line of super automatic point-and-shoot digicams—meaning they leave almost nothing to the photographer other than to press the shutter release. The memory is all built-in, as well as the battery, but General Imaging says that’s what consumers asked for. Point. And. Shoot. The most important feature of these cameras, for the fashionistas they’re geared toward, anyway, is that they were co-designed by Jason Wu, an exciting young New York fashion designer, and feature an assortment of color choices and leather finishes.

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New from HP is a lineup of affordable point-and-shoots, including the 12.2MP PW550 with 5x optical zoom and the 12MP CW450 with a 2.7-inch touch LDC.

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The just announced Lowepro SlingShot AW series was the most exciting bag selection I saw today. Lowepro’s SlingShots have been wildly popular with photographers since they first came out five years ago because of the way they allow for rapid access to cameras and gear. For this new generation, they’ve made a few upgrades based on consumer feedback from the field to further enhance that experience, including the ability to carry a smaller tripod on the outside, and interior space for personal items besides camera gear.

Check back for more in-depth, hands-on looks at new cameras and gear over the next couple of days, as we traverse the crowded landscape of the PMA show floor.

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Samsung Announces TL500

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Here at PMA in Anaheim, Samsung has just announced the new TL500—a 10MP “high end” compact camera that looks to be edging into the “prosumer” compact market, in which the Canon G-series and Nikon P6000 have found their homes. Samsung is calling the TL500 their new flagship compact digital camera, and “a milestone in the industry.” It has a 24mm ultra‑wide angle Schneider KREUZNACH, f/1.8 lens, a 1/1.7-inch CCD sensor, a DRIMeIII imaging processor and a 3-inch, swiveling AMOLED screen. The TL500 supports RAW and offers Aperture and Shutter-Priority, and Manual shooting modes. It shoots video as well (640×480 at 30fps in H.264 format)—same as in the recently reviewed Samsung DualView TL225. The TL500 will be available in Spring 2010 for $449.99. See the press release below.

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From Samsung:

Anaheim, CA (February 20, 2010) - Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, proudly introduces the 10 mega-pixel TL500, a high-end compact digital camera designed specifically for today’s advanced and enthusiast photographers. The new flagship of the company’s compact digital camera family, the new TL500 incorporates a full-range of advanced features, including a high-performance imaging sensor and one of the brightest lenses ever featured on a compact camera – a 24mm ultra‑wide angle Schneider KREUZNACH, f/1.8. The TL500 will be on display during PMA 2010, February 21‑23, in the Samsung booth, #2227, in the Anaheim Convention Center.

“With the TL500, Samsung further differentiates its lineup from the competition and achieves yet another milestone in the industry,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. “With ultra-wide angle capability and unparalleled speed, the TL500’s lens offers a new level of versatility allowing the user to be more creative and take better pictures.”

High-Quality Optics and Images

The Samsung TL500 is sure to turn heads thanks to its ultra-wide, f/1.8 Schneider lens – one of the brightest ever featured on a compact digital camera. The impressive f/1.8 lens offers photographers a wider range of aperture steps and shallow depth-of-field, giving them the ability to blur out the background of their images while maintaining focus on their subjects. The ultra-fast, f/1.8 lens also allows users to take better photos in low-light environments as more light is passed through to the new high-performance 1/1.7” CCD sensor. Larger than the sensors typically found in compact digital cameras, the TL500’s 1/1.7” CCD offers unrivaled sensitivity (max ISO 3200/full-resolution). Together with Samsung’s re‑engineered and fast, DRIMeIII imaging processor, the TL500 captures high-quality images, regardless of the lighting environment.

The high-end Schneider lens offers a 24mm, ultra-wide focal length and 3x optical zoom. Much wider than traditional compact cameras, the TL500’s 24mm ultra-wide angle lens allows photographers to capture more of a desired scene, such as beautiful landscapes and large groups of friends or family. For blur‑free images, the TL500’s lens is also paired with Samsung’s Dual Image Stabilization technology.

Versatile Display Enhances the Viewing Experience

Composing and reviewing images on the TL500’s three-inch, swiveling AMOLED screen is a pleasure. The rotating AMOLED display will allow photographers to precisely frame their images the way they want and shoot from just about any angle, including overhead or low‑to‑the-ground shots.  Compared to the traditional TFT-LCD found on most digital cameras, the TL500’s AMOLED provides users with a higher contrast ratio, deeper blacks and more accurate, vivid colors, even when viewed from an angle or in direct sunlight. The TL500’s AMOLED display is also more efficient when it comes to power consumption, allowing photographers to maximize battery life and shoot longer on a single charge.

Multiple Shooting Options

The TL500 supports RAW and gives enthusiasts full control over their images thanks to its shutter‑priority, aperture‑priority and full Manual shooting modes. When using these settings, shooters can experiment with features such as slower shutter speeds and depth‑of‑field; however, for those who prefer ease-of-use over manual controls, the TL500 also offers Samsung’s Smart Auto 2.0 (Still & Movie) scene recognition technology. Applicable for video recording (640×480 / 30fps / H.264) and taking digital stills, this intelligent feature analyzes the scene and then automatically selects the appropriate settings for the best results possible. Using this mode requires minimal effort and does not sacrifice image quality for simple operation.

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Samsung Announces TL350

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Here at PMA in Anaheim, Samsung has just announced the TL350 compact camera. Compared to the simultaneously announced TL500 flagship “prosumer” camera, the TL350 boasts a 10MP CMOS image sensor and shoots full 1080p HD video.  Like the TL500, though, it also supports RAW, offers Manual control and has a 24mm ultra‑wide angle Schneider KREUZNACH lens. The TL350 will be available in Spring 2010 for $349.99. See the press release below.

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From Samsung:

Anaheim, CA (February 20, 2010) – Samsung Electronics America, Inc., a market leader and award‑winning innovator in consumer electronics, today unveiled the TL350 – a high-speed, 10 mega‑pixel compact camera with 1080P, full-HD video recording. With a maximum video recording speed of 1,000 frames-per-second (fps) and a burst mode capable of capturing 10 full-size digital stills per second, the TL350 takes high-speed imaging to a new level for today’s consumer. Additionally, the TL350 enhances the digital imaging experience with Samsung’s Advanced Panorama Shot with Object Tracking as well as an innovative Dual Capture mode, which allows users to simultaneously take 10 mega-pixel still images while recording full-HD videos. The TL350 will be on display during PMA 2010, February 21-23, in the Samsung booth, #2227, in the Anaheim Convention Center.

“The TL350 is representative of Samsung’s strategy to lead the digital imaging industry through product innovation,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. “Consumers have expressed frustration with having to choose between shooting video or taking digital stills with their camera. With the TL350, Samsung has addressed this unmet consumer need, and now gives consumers the ability to do both simultaneously.”

High-Speed Digital Stills and Video

The TL350 allows users to capture high-quality images no matter how fast the action may be. Its advanced CMOS sensor and re-engineered DRIMeIII processor yield impressive low‑light performance and most notably, speed, giving users the ability to capture up to 10 pictures-per-second (pps) at the resolution of 10 mega-pixels. Additionally, the TL350 features a 1,000 fps (138×78), high-speed video recording mode which today’s creative consumer can use to reveal details of a fast moving event in super‑slow motion. Whether it’s used to capture an everyday moment in an astonishing new light or to analyze a golf swing, the capabilities of the TL350’s super-slow motion playback are endless.

Impressive Optics and Display

In addition to its impressive speed, the TL350 also features a high-performance 24mm ultra‑wide angle Schneider KREUZNACH lens complete with a generous 5x optical zoom. Much wider than traditional compact cameras, the TL350’s 24mm ultra-wide angle lens allows photographers to capture more of a desired scene, such as large groups of friends or family, while the 5x optical zoom will allow them to get in close when shooting from a distance. Samsung’s Advanced Panorama shot with Object Tracking will further enhance the camera’s wide-angle capabilities, ideal for the better capture of scenes such as vast landscapes. For blur‑free images, the TL350’s lens is also paired with Samsung’s Dual Image Stabilization technology.

The TL350 is equipped with a three-inch AMOLED screen providing users with a higher contrast ratio, deeper blacks and more accurate, vivid colors, even when viewed from an angle or in direct sunlight. The AMOLED display is also more efficient when it comes to power consumption, allowing photographers to maximize battery life and shoot longer on a single charge.

Features for the Advanced and Novice Shooter

The TL350 will appeal to both novice and more experienced users thanks to the combination of Smart and Manual controls. The camera’s intuitive Smart Auto 2.0 (Still & Movie) scene recognition technology will take the guess work out of taking a perfect photo or video every time; however, for those users who want to have more control over image capture, the TL350 supports RAW and offers Manual control. When set to Manual, consumers can experiment with features such as slower shutter speeds, depth-of-field and even focus.

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Samsung Announces AQ100 and SL605

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Here at PMA in Anaheim, Samsung has just announced two new 12MP point-and-shoots—the 0.78-inch thick, waterproof (up to ten feet) AQ100 and the wide-angle zoom, durable SL605. Both cameras will be available in Spring 2010, the AQ100 for $199.99 and the SL605 for $129.99. Read the full press release below.

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From Samsung:

Anaheim, CA (February 20, 2010) - Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today added two 12 mega-pixel point‑and‑shoots to its digital camera lineup for 2010 – the durable SL605 and the waterproof AQ100. Thanks to their elements‑focused design, the AQ100 and the SL605 grant peace of mind and allow users to focus on taking the perfect shot, rather than worrying about damage to the camera. The AQ100 and the SL605 will be on display during PMA 2010, February 21-23, in the Samsung booth, #2227, in the Anaheim Convention Center.

“Memories can happen at any given moment and in any environment,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. “Further diversifying and expanding the range of digital imaging solutions available from Samsung, consumers can rely on these durable compacts to perform in the most challenging of environments as they’re both built to last and feature packed for the highest-quality results.”

AQ100

Offering extraordinary capabilities, the slim (0.78” thick) AQ100 was developed for use in up to 10 feet of water and thanks to the camera’s exceptional low-light performance, it’s capable of taking bright images at that depth. Whether taking photos of friends and family in the pool or a school of fish while snorkeling in the ocean, users will benefit from the AQ100’s dedicated Aqua mode, which will optimize camera settings for the best possible underwater photos.

A powerful camera on land or in water, the AQ100 boasts an ample, 5x optical inner‑zoom lens complete with Digital Image Stabilization to help reduce blurry images. Additionally, the AQ100 features a bright, 2.7‑inch TFT-LCD screen for framing and reviewing images.

In addition to taking beautiful still images, consumers can also record impressive 720p HD video above or below the water. The AQ100 offers image stabilization while recording video and for complete simplicity, it has Smart Auto (Still & Movie) scene recognition technology which fine tunes both video and picture settings for the best possible results. All the users have to do is point and shoot.

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The new SL605 was designed with durability in mind, and offers consumers Samsung’s Anti‑scratch Mask, which safeguards the camera from any unwanted scratches during everyday use. Furthermore, key areas of the Samsung SL605, including the bottom, buttons and areas surrounding the 2.7-inch TFT-LCD (230,000 pixel), are rubberized to further protect the camera from elements such as dust, dirt or sand.

Beyond its durability, users will also benefit from the Samsung SL605’s internal 27mm wide‑angle, 5x optical zoom lens, which gives them the ability to take sharp and detailed images from any distance. With a wide-angle lens at their fingertips, users will be able to capture more of a desired scene, such as landscapes or large groups of friends and family. The SL605 offers standard definition, VGA video recording and also features Samsung’s intuitive and easy-to-use Smart Auto scene recognition technology.

Samsung has also incorporated a Smart Night Mode in the new SL605, which will allow consumers to capture sharp, properly exposed images when shooting at night. Typically, a flash can be too bright and wash out one’s subject when used in low-light or night-time settings, ruining what could have been a great image. With Samsung’s new Smart Night Mode, this is no longer an issue as consumers can now increase or decrease the power of the flash to ensure the perfect shot, the way they want, each and every time.

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Sony Announces Cyber-shot DSC-TX5 and DSC-H55

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Breaking: Sony has announced two new slim and compact point-and-shoot cameras, just days before the PMA show in Anaheim. The Cyber-shot DSC-TX5 is “the world’s thinnest and smallest certified waterproof camera” (up to ten feet deep), and is “certified to be freeze proof down to 14 degrees Fahrenheit, shockproof up to about a 5 foot-drop and dust proof.” The TX5 is also Sony’s first digital still camera with an “Exmor R” CMOS sensor. The 10.2MP CMOS image sensor marks a shift from the more common use of  the CCD (charged-couple device) image sensor usually found in point-and-shoot cameras, compared to the larger CMOS (complementary metal-oxide-semiconductor) sensor found in D-SLRs. The TX5 also offer 10fps continuous burst shooting. It will be available in silver, black, pink, green, and red this April for about $350.

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The DSC-H55 offers a 10x optical zoom Sony G lens with 25mm wide-angle (equivalent) and has a 14.1MP CCD sensor. Like the TX5, it lets you take panoramic shots in one sweeping motion with Sweep Panorama mode and has HD movie recording (1280 x 720 at 30p). The H55 will be available in black and silver this April for about $250. Find the full press release for both cameras below.

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From Sony:

SAN DIEGO, Feb. 17, 2010 – Leading the industry in innovation and design, Sony today unveiled two new Cyber-shot® digital still cameras (models DSC-TX5 and DSC-H55).
Slim enough to fit in your pocket or purse at less than an inch thin — about the size of a deck of cards — the TX5 is the world’s thinnest and smallest certified waterproof (up to 10 feet deep) digital still camera with Optical SteadyShot™ image stabilization and touch operation. Additionally, the 10.2 megapixel model is Sony’s first digital still camera with an “Exmor R” CMOS sensor that is also certified to be freeze proof down to 14 degrees Fahrenheit, shockproof up to about a 5 foot-drop and dust proof.
“Only Sony can deliver a technology-packed, ultra slim, fashionable T-series camera that is also durable. Until now, you couldn’t have it all in one camera” said Kelly Davis, director of the Digital Imaging business at Sony Electronics. “It is so versatile because it’s a great camera for both indoor and outdoor usage. You can easily take it from a day at the beach with the kids to a cocktail party with friends. This camera is also great for activities such as snorkeling, snowboarding or boating.”
Waterproof, Freeze Proof, Shockproof and Dust Proof
Waterproof in up to 10 feet of water for an hour, the TX5 lets you take high-quality photos, including panoramic pictures, and 720p high definition videos of your friends, family or pets underwater. From the tropics to the top of the mountain, the camera is also freeze proof down to 14 degrees Fahrenheit, so you can take pictures of the kids sledding or snowboarding. Not only is it ready for cold weather, but the TX5 is durable enough to withstand an accidental drop from up to approximately 5 feet. Additionally, it is dust proof, so you can take it with you on a camping trip or a mountain bike ride.
The camera features an “Exmor R” sensor and offers 10fps continuous burst shooting for capturing action shots, so you can get great photos of the perfect moment such as when your kids are in mid air while jumping into the pool. Additionally, the sensor provides outstanding low-light performance so you can take high-quality photos even after the sun sets.
In one easy press-and-sweep motion, take panoramic photos of the underwater landscape or breathtaking views from the top of the mountain using the Intelligent Sweep Panorama™ feature. Another benefit of the “Exmor R” sensor, this innovative feature combines separate captures, detects faces and subject motion and intelligently adjusts the width while stitching the images together, resulting in natural looking panoramic photos.
The camera features a three-inch (measured diagonally) Clear Photo LCD Plus™ (230,400 pixel) wide touch screen display that functions—even underwater. You can focus on your subject, operate the menu and share photos and videos with a touch of the screen—wet or dry.  Additionally, you can decorate your photos using the paint feature or scroll through images by simply sweeping your finger across the screen.
Shadows and Details Made Easy
In addition to making it easy to capture entire landscapes or tall buildings, the TX5 camera also helps to manage difficult lighting situations. The “Exmor R” CMOS sensor lets you take high-quality photos in low light without a flash. Additionally, the TX5 has a solution for backlight situations.
With in-camera multi-shot Backlight Correction High Dynamic Range (HDR), the camera combines highlight and shadow detail of two separate captures into one remarkably natural looking image—even without a tripod. HDR offers a solution for strong backlight situations which typically result in either dark shadows in the foreground or a washed out background. Sony’s “Exmor R” sensor and BIONZ® processor help to correct these issues.
Sony also is introducing the H55 model, which offers high zoom in a compact design. The H55 camera’s 10x optical zoom Sony G lens with 25mm wide-angle (equivalent) takes better shots from greater distances and of wider landscapes. With a 14.1 megapixel CCD sensor, this camera lets you take panoramic shots in one sweeping motion with Sweep Panorama™ mode. You can also frame and view photos on its three-inch (measured diagonally) Clear Photo™ LCD screen (230,400 pixels).
Featuring 720p movie recording, the H55 model offers Optical SteadyShot™ image stabilization to help reduce blur in photos without compromising image quality. It also adds Optical SteadyShot image stabilization with Active Mode, which lets you shoot smoother movie clips even if you are walking while shooting. Optical SteadyShot image stabilization with Active Mode allows a moveable lens element inside the camera to shift with greater range of motion—10 times the range of the Optical SteadyShot feature at wide end in standard mode—to compensate for camera shake.
The TX5 and H55 cameras share intelligent features including HD movie recording (1280 x 720 at 30p). Additionally, these cameras have a Self portrait timer that automatically takes the shot two seconds after one or two faces are detected, making hand held self-portraits easy. They also offer Smile Shutter™ technology to automatically capture smiles and iAUTO and Easy modes, which make it easy to get the best shot in nearly any lighting situation.
To give customers greater choice and enhance the overall customer experience, the TX5 and H55 cameras feature a memory card slot compatible with both Memory Stick® (PRO Duo™) and class-four and above SD/SDHC formats.
Pricing and Availability
The TX5 camera will be available in silver, black, pink, green, and red this April for about $350, and the H55 camera will be available in black and silver this April for about $250. Pre-sales begin in February.
The cameras and a range of accessories will be available online at Sonystyle.com, at Sony Style® retail stores (www.Sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.

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