Lytro “Living Pictures” Camera Launched
Remember the Lytro camera—the one that was announced before anyone had even seen the gear or formerly heard of the technology that the so-called “living pictures” camera would offer? The initial claim from the makers of Lytro were that it would turn the $30 billion consumer camera market on its head. Well, the Lytro has been launched into the marketplace at last.
Priced at $499.00 (16GB, 750 pictures) or $399.00 (8GB, 350 pictures) and slated to ship in early 2012, the Lytro lets you “capture living pictures.” Meaning, with one snap you will capture the complete light field data of a scene—color, intensity, and direction of all the light—without the shutter delay that a camera with auto focus might experience. This also allows you to focus the image after the fact. And being as it’s a “living picture,” focus is forever adaptable. There is also an interactive aspect to the camera, wherein your “living pictures” can be shared on various social networking sites, allowing your friends and family to manipulate the images as well using a computer, smart phone or tablet.
Visit Lytro.com for more information and to test out the living pictures technology.