image © Roger Schultz (creative commons)
The DigiLabs blog recently featured an essay on branding, which was filled with thoughtful tips for maximizing your “brand” as a photographer. They talked about being consistent, being visible, telling your story, minding your reputation and advertising. My favorite tips are below. Click here to see the whole story by DigiLabs.
…Since for most photographers, their website is their branding environment—take care of it. Make sure your website reflects recent work and communicates to the client that you are most likely to appeal to. While design is very important for visual appeal, make sure your copy, user interface and navigation, load times, and links convey your brand and message. Also make sure that your website and anything linked to it (shopping cart, slideshows, blog) maintain an easy and consistent user experience, this way, you will impress instead of overwhelm visitors.
What is Your Story?
With 120,000 new photographers entering the market last year, you need to have a unique story. People love stories. They are interesting, engaging, and easy to remember and associate a brand with. People especially like Cinderella story. For example, Apple started from 2 determined people in a garage and today is a leader in technology and design. This story makes us feel inspired. Tell your client a story which is consistent with your message and represents your brand. Are you an artist? A sucker for love? A family man? A mother of three? A commercial photographer? Are you a photojournalist? A fashion photographer? Who you are will help you set yourself apart from the others and build your brand.
Summer is officially upon us (whether or not the weather is cooperating), and summer usually means action: camping, outdoor sports, running around on the seashore. So, its great timing that Olympus is sharing some excellent photography tips for capturing sports and moving subjects. My favorite tip is below. Click here to see the whole story by Olympus.
To get good results of fast moving subjects, you have to be ready in advance—even when you’re using Sequential Shooting. A very short delay, called shutter-lag, can occur between the moment you press the shutter button and the first picture in the sequence is taken. To take a picture perfectly timed to your subject’s movement, take this into consideration and press the shutter button slightly in advance.
image via Olympus
© Peter McBride, courtesy National Geographic Books
The new book “National Geographic: Ultimate Guide to Travel Photography” recently came across my desk, and I have to say I am impressed with how much helpful information author Scott S. Stuckey has packed into the pint-sized edition. It’s ripe with tips that wouuld be relevant to both pros and those just getting started in the field. Most of the tips even translate to amateur photographers who just want to get the most out of a travel experience, even if they don’t plan to sell their photos afterward. Some of my favorite tips are below. The book is available at the National Geographic online store.
Show Respect and Honest Appreciation
“‘To be a great photojournalist,’ says Justin Guariglia, ‘you have to love people, to care about the culture you’re shooting. Your sincerity and respect will help you to understand what you’re trying to photograph—and will be obvious to the locals. As you absorb the culture, you become part of it. And that is reflected in your photography.’” (pg. 56) Image © Catherine Karnow, courtesy National Geographic Books.
Shoot Verticals Too
“Landscapes are wide and horizontal, but don’t forget to shoot vertical compositions of them. Professional photographers shooting for magazines know that many, if not most, of the pictures that get published will be verticals, filling one page or less than a page. Horizontal images covering two full pages —the coveted ‘double truck’—are the exception rather than the rule.” (pg. 133) Image © Jim Richardson, courtesy National Geographic Books.
Starting today, optics company, Tamron, is beginning a new video learning series. The “DSLR Know-How” videos will air on Tamron’s YouTube channel every Monday for 12 weeks. The videos are geared toward first-time Digital SLR owners, according to Tamron, but are “also likely to appeal to a broad spectrum of shooters including experienced enthusiasts, and those who simply want to get a better handle on all the exciting features built into their new Digital SLR cameras.” Episode One, which was released today, features professional photographer, Andre Costantini, giving a very brief overview of the “physics of photography”—a capture device, shutter and aperture. While this first episode was not very in-depth in terms of tips, I suspect those that follow will be, now that they’ve gotten that introduction out of the way.
photo © Robert Caplin, via The New York Times
The New York Times‘ Matt Gross recently featured a Q&A with travel photographer Robert Caplin in his “Frugal Traveler” column. Caplin’s images have been published in National Geographic, ESPN The Magazine and The New York Times, and in the discussion with The Frugal Traveler, he talks about shooting with a Canon 5D Mark II as well as an iPhone, and names the Canon G11 as his go-to point-and-shoot if he had to spend under $500 for a camera.
One of my favorite exchanges is below. Click here to read the full Frugal Traveler/Robert Caplin Q&A.
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