PMA

Lensbaby Birthday Party

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Tomorrow marks the sixth birthday of Lensbaby, maker of that amazing Optic Swap System for capturing stunning selective focus images. To celebrate their birthday here at PMA in Anaheim, Lensbaby is “throwing a big social media bash,” as they’re calling it, and giving away a ton of gifts that have been donated by their friends in the photo industry. Here’s the info on how to win, below. And make sure to stop by the Lensbaby booth if you’re at PMA at 1:00pm tomorrow, 2/22, when they celebrate with cupcakes! You know the DP team will be there.

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From Lensbaby:

The Grand Prize will be a Lensbaby Composer plus all 6 Optic Swap Optics – one for each year of our life. In addition, lucky participants will get fabulous photo gifts donated by our friends including Bay Photo, Digital Photo Academy, Focal Press, Hoodman, Joby, Kubota Image Tools, Lenspen, Plywerk, Nasty Clamps, SmugMug, Tamrac, Trek-Tech and others.

There are 7 ways to enter, and you get one raffle ticket for each way you enter giving you many chances to score a birthday present. Enter now through March 5th. We’ll announce winners in mid March.
The seven ways to win:

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Joby Magnetic Gorillapod and Ballhead X

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Joby‘s original, bendable Gorillapod tripod now has magnetic feet, allowing you to attach it to metal surfaces (such as toolboxes, apparently, as seen on their display here at PMA) so that you always get that steady shot or self portrait. This thing’s strong enough to hold up to 11.5  oz. (enough for most any compact camera), and has a lock ring to give you extra confidence that your camera will stay put as it hangs from an upside-down golf club head (another example at Joby’s PMA booth.)

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Their recently introduced Ball X—designed for the Gorillapod Focus—supports 11 oz. of weight in equipment, cantilevered, to position your camera at pretty much any angle. It allows smooth movement for 360-degree panning and 90-degree tilt, an has a universal quick-release plate, which stays connected to your camera so that you can switch between cams efficiently.

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Casio Announces EX-S7 and EX-Z35

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Here at PMA in Anaheim, Casio has announced two new compact point-and-shoots in their EXILIM line—the 12MP EX-S7 and the 12MP EX-Z35, which both offer Casio’s “Best Shot” shooting modes for no-confusion scene selection. We also got to see the rugged G-1, which can sustain a drop of 6-feet and be submerged under water (up to 10-feet) for an hour. See the full press release from Casio below.

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Also on display in Casio’s booth is a concept camera with built-in “hybrid” GPS technology, which would allow for photographers to get positioning even when they can’t get a GPS signal—either inside a building or in a remote area outdoors.

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From Casio:

ANAHEIM, CA —FEBRUARY 21, 2010 — Adding to a rich tradition of digital cameras that balance technology and style, Casio America, Inc. and its parent company, Casio Computer Co., Ltd., introduced two new compact models to their popular EXILIM line. The EX-S7 and the EX-Z35 boast intelligent automated features found in a slim and stylish compact design allowing users to capture moments effortlessly. Earlier this month, Casio America, Inc. began shipping the popular EX-FC150 featuring Casio’s exclusive shutter lag eliminating High Speed BEST SHOT Continuous Modes. The new EXILIM models will be on display at Photo Marketing Association (PMA) 2010 in Anaheim, CA, Casio Booth #2241.

The EX-S7 and EX-Z35 embody the sophistication and innovation of Casio’s EXILIM line. Offering modernized features and improved image processing capabilities through BEST SHOT, Easy-Mode and Face Detection, the new cameras deliver quality images that can be shared on a variety of social media platforms such as Facebook and YouTube™. Whether on-the-go or spending quality time with friends and family, the photo taking and sharing experience is fun and occurs at the touch of a button. Complementing any style, the cameras come in a variety of dazzling colors.

Developed with Casio’s latest EXILIM Engine 5.0, which delivers higher image quality and lower power consumption, the EX-S7 is a 12.1 effective megapixel digital camera with a 3X optical zoom lens and a 2.7 inch, high-quality LCD screen. With a quick-access dedicated movie button, users can record memorable moments in 720p high-definition (HD). Additionally, the EX-S7 is compatible with SD memory cards.

The camera also features Casio’s celebrated Dynamic Photo, a Hollywood-like green-screen effect which adds animated graphics into still photos where users can create unique e-greetings to share with friends and family. Dynamic Photo gives the power to create original and artistic visuals that can be emailed, posted on social networks and even printed out at home.

With the EX-Z35, Casio adds to the exciting new line-up designed for the photographer that seeks a high-performance digital camera without intimidating controls and settings. Featuring Casio’s easy Mode function, a simplified menu screen that offers seamless navigation, the EX-Z35 is also equipped with Face Detection. The camera produces images at a 12.1 effective megapixel resolution and is equipped with a 3X optical zoom lens. The EX-Z35 comes in an eye-catching compact body for active lifestyles.

With much excitement, Casio’s highly anticipated EX-FC150, featuring 10.1MP, 5X optical zoom lens and Casio’s exclusive High Speed capture technologies, has arrived to North America. The new EX-FC150 makes using High Speed capture easier. By combining two popular modes found in its predecessor, the EX-FC100, the EX-FC150 is equipped with easy-to-use shutter-lag eliminating BEST SHOT scene modes. By automating Casio’s High Speed Pre-Recording and lightning-fast Continuous Burst modes into five simple BEST SHOT modes, The EXILIM EX-FC150 ensures the shot is never missed.

“Casio is committed to delivering high quality digital cameras that produce crisp images that capture life’s vibrant colors in detail. Our goal is to create easy-to-use cameras for any lifestyle,” says Toshiyuki Iguchi, senior general manager of Casio’s Digital Imaging Division at Casio America, Inc. “We are thrilled to expand the popular EXILIM lineup with the additions of the EX-S7 and EX-Z35.”

The EX-S7 will be available in the spring with an MSRP of $139.99 and is available in fashionable colors such as black and purple. The EX-Z35, available this March, will have an MSRP of $109.99 and will be offered in black, silver, pink, red and blue body colors. The EX-FC-150 will be available for $349 in two colors, black and a cabernet wine.

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PMA ’10 Sony Press Conference

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At Sony‘s press conference, minutes ago at PMA here in Anaheim, they introduced a mock-up model of a new camera concept—an ultra compact a (Alpha) D-SLR model with interchangeable lenses. We also got to see the newly announced Cyber-shot DSC-TX5 and H55 in person.

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PMA ’10 Sneak Peek

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A day before the PMA show officially opens here in Anaheim, the press gets a “sneak peek” at an eponymously named event. Today, at that event, I got to see a lot of the cameras that have been recently announced by Pentax, Nikon, Samsung and Olympus, and several new PMA announcements from the likes of HP and GE. This is also the venue where I get the time to check out gear like bags and innovative new ideas from smaller companies, such as PhotoFramed.com.

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I got to get my hands on newly announced Pentax cameras, including the teeny tiny, adorably retro-looking Optio I-10; the brand new Samsung TL350, which was just announced this morning; and the Nikon COOLPIX S8000, with its ultra bright 3-inch LCD screen that’s similar to that of the pro level D3s D-SLR—which I also got to check out.

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New from GE (General Imaging) is a line of super automatic point-and-shoot digicams—meaning they leave almost nothing to the photographer other than to press the shutter release. The memory is all built-in, as well as the battery, but General Imaging says that’s what consumers asked for. Point. And. Shoot. The most important feature of these cameras, for the fashionistas they’re geared toward, anyway, is that they were co-designed by Jason Wu, an exciting young New York fashion designer, and feature an assortment of color choices and leather finishes.

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New from HP is a lineup of affordable point-and-shoots, including the 12.2MP PW550 with 5x optical zoom and the 12MP CW450 with a 2.7-inch touch LDC.

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The just announced Lowepro SlingShot AW series was the most exciting bag selection I saw today. Lowepro’s SlingShots have been wildly popular with photographers since they first came out five years ago because of the way they allow for rapid access to cameras and gear. For this new generation, they’ve made a few upgrades based on consumer feedback from the field to further enhance that experience, including the ability to carry a smaller tripod on the outside, and interior space for personal items besides camera gear.

Check back for more in-depth, hands-on looks at new cameras and gear over the next couple of days, as we traverse the crowded landscape of the PMA show floor.

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