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SanDisk Announces 64GB Ultra SDXC Card

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Here at PMA in Anaheim, SanDisk has just announced that they’ve begun shipping the 64GB Ultra SDXC card—the company’s highest capacity SD card ever, and the successor to the SDHC format cards. For video folks, the 64GB capacity SDXC, with up to 15MB/sec read speed2 and Class 4 speed rating, is ideal for capturing and storing massive 1080p HD video files and then transferring them quickly to a computer. But, as SanDisk says, “Because the SD 3.0 specification was recently released, only a handful of devices may be immediately available that support SDXC cards. However, the pace of new camera model introduction supporting the SDXC format is accelerating. Canon announced at CES that all of its new VIXIA camcorder models and PowerShot cameras are compatible with SDXC cards.” The 64GB Ultra SDXC card is priced at $349.99.

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Lensbaby Birthday Party

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Tomorrow marks the sixth birthday of Lensbaby, maker of that amazing Optic Swap System for capturing stunning selective focus images. To celebrate their birthday here at PMA in Anaheim, Lensbaby is “throwing a big social media bash,” as they’re calling it, and giving away a ton of gifts that have been donated by their friends in the photo industry. Here’s the info on how to win, below. And make sure to stop by the Lensbaby booth if you’re at PMA at 1:00pm tomorrow, 2/22, when they celebrate with cupcakes! You know the DP team will be there.

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From Lensbaby:

The Grand Prize will be a Lensbaby Composer plus all 6 Optic Swap Optics – one for each year of our life. In addition, lucky participants will get fabulous photo gifts donated by our friends including Bay Photo, Digital Photo Academy, Focal Press, Hoodman, Joby, Kubota Image Tools, Lenspen, Plywerk, Nasty Clamps, SmugMug, Tamrac, Trek-Tech and others.

There are 7 ways to enter, and you get one raffle ticket for each way you enter giving you many chances to score a birthday present. Enter now through March 5th. We’ll announce winners in mid March.
The seven ways to win:

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Joby Magnetic Gorillapod and Ballhead X

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Joby‘s original, bendable Gorillapod tripod now has magnetic feet, allowing you to attach it to metal surfaces (such as toolboxes, apparently, as seen on their display here at PMA) so that you always get that steady shot or self portrait. This thing’s strong enough to hold up to 11.5  oz. (enough for most any compact camera), and has a lock ring to give you extra confidence that your camera will stay put as it hangs from an upside-down golf club head (another example at Joby’s PMA booth.)

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Their recently introduced Ball X—designed for the Gorillapod Focus—supports 11 oz. of weight in equipment, cantilevered, to position your camera at pretty much any angle. It allows smooth movement for 360-degree panning and 90-degree tilt, an has a universal quick-release plate, which stays connected to your camera so that you can switch between cams efficiently.

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Casio Announces EX-S7 and EX-Z35

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Here at PMA in Anaheim, Casio has announced two new compact point-and-shoots in their EXILIM line—the 12MP EX-S7 and the 12MP EX-Z35, which both offer Casio’s “Best Shot” shooting modes for no-confusion scene selection. We also got to see the rugged G-1, which can sustain a drop of 6-feet and be submerged under water (up to 10-feet) for an hour. See the full press release from Casio below.

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Also on display in Casio’s booth is a concept camera with built-in “hybrid” GPS technology, which would allow for photographers to get positioning even when they can’t get a GPS signal—either inside a building or in a remote area outdoors.

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From Casio:

ANAHEIM, CA —FEBRUARY 21, 2010 — Adding to a rich tradition of digital cameras that balance technology and style, Casio America, Inc. and its parent company, Casio Computer Co., Ltd., introduced two new compact models to their popular EXILIM line. The EX-S7 and the EX-Z35 boast intelligent automated features found in a slim and stylish compact design allowing users to capture moments effortlessly. Earlier this month, Casio America, Inc. began shipping the popular EX-FC150 featuring Casio’s exclusive shutter lag eliminating High Speed BEST SHOT Continuous Modes. The new EXILIM models will be on display at Photo Marketing Association (PMA) 2010 in Anaheim, CA, Casio Booth #2241.

The EX-S7 and EX-Z35 embody the sophistication and innovation of Casio’s EXILIM line. Offering modernized features and improved image processing capabilities through BEST SHOT, Easy-Mode and Face Detection, the new cameras deliver quality images that can be shared on a variety of social media platforms such as Facebook and YouTube™. Whether on-the-go or spending quality time with friends and family, the photo taking and sharing experience is fun and occurs at the touch of a button. Complementing any style, the cameras come in a variety of dazzling colors.

Developed with Casio’s latest EXILIM Engine 5.0, which delivers higher image quality and lower power consumption, the EX-S7 is a 12.1 effective megapixel digital camera with a 3X optical zoom lens and a 2.7 inch, high-quality LCD screen. With a quick-access dedicated movie button, users can record memorable moments in 720p high-definition (HD). Additionally, the EX-S7 is compatible with SD memory cards.

The camera also features Casio’s celebrated Dynamic Photo, a Hollywood-like green-screen effect which adds animated graphics into still photos where users can create unique e-greetings to share with friends and family. Dynamic Photo gives the power to create original and artistic visuals that can be emailed, posted on social networks and even printed out at home.

With the EX-Z35, Casio adds to the exciting new line-up designed for the photographer that seeks a high-performance digital camera without intimidating controls and settings. Featuring Casio’s easy Mode function, a simplified menu screen that offers seamless navigation, the EX-Z35 is also equipped with Face Detection. The camera produces images at a 12.1 effective megapixel resolution and is equipped with a 3X optical zoom lens. The EX-Z35 comes in an eye-catching compact body for active lifestyles.

With much excitement, Casio’s highly anticipated EX-FC150, featuring 10.1MP, 5X optical zoom lens and Casio’s exclusive High Speed capture technologies, has arrived to North America. The new EX-FC150 makes using High Speed capture easier. By combining two popular modes found in its predecessor, the EX-FC100, the EX-FC150 is equipped with easy-to-use shutter-lag eliminating BEST SHOT scene modes. By automating Casio’s High Speed Pre-Recording and lightning-fast Continuous Burst modes into five simple BEST SHOT modes, The EXILIM EX-FC150 ensures the shot is never missed.

“Casio is committed to delivering high quality digital cameras that produce crisp images that capture life’s vibrant colors in detail. Our goal is to create easy-to-use cameras for any lifestyle,” says Toshiyuki Iguchi, senior general manager of Casio’s Digital Imaging Division at Casio America, Inc. “We are thrilled to expand the popular EXILIM lineup with the additions of the EX-S7 and EX-Z35.”

The EX-S7 will be available in the spring with an MSRP of $139.99 and is available in fashionable colors such as black and purple. The EX-Z35, available this March, will have an MSRP of $109.99 and will be offered in black, silver, pink, red and blue body colors. The EX-FC-150 will be available for $349 in two colors, black and a cabernet wine.

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PMA ’10 Sony Press Conference

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At Sony‘s press conference, minutes ago at PMA here in Anaheim, they introduced a mock-up model of a new camera concept—an ultra compact a (Alpha) D-SLR model with interchangeable lenses. We also got to see the newly announced Cyber-shot DSC-TX5 and H55 in person.

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