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PENTAX Announces Limited Edition 645D Medium-Format DSLR Kit

 

 

 

 

 

PENTAX has just announced the availability of the limited edition 645D medium-format DSLR camera kit, including a stylish and eye-catching lacquer-finished body, leather strap, body mount cap,center-spot-matte focusing screen and chic wooden box. The 40-megapixel camera, first announced last year, is being called Camera Grand Prix Japan’s “Camera of the Year.” The limited edition 645D will be built-to-order, with a minimum four month delivery period from the date the order is placed.

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Nikon Announces AF-S DX Micro-NIKKOR 40mm f/2.8G Lens

Nikon has just revealed the new AF-S DX Micro-NIKKOR 40mm f/2.8G lens. Available in August for an estimated price of $279.95, the lightweight, versatile lens provides macro capabilities with a minimum focusing distance of just 0.53 feet (6.4 inches). According to Nikon, the lens “is an ideal ‘next’ lens to complement any DX-format shooter’s growing D-SLR kit” with a “wide variety of applications, whether capturing close-up details in flowers and insects or shooting flattering portraiture with a pleasing bokeh.” More from Nikon in the press release below.

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Olympus Announces Three New PEN Interchangeable Lens Cameras

Olympus has announced two next generation cameras in their PEN lineup—the E-P3 and E-PL3 interchangeable lens digital cameras—as well as a new compact PEN: the E-PM1. The E-PL3 comes right on the heels of its predecessor, the E-PL2 (reviewed here), which was only announced at CES in January. The EP3 (pictured above) takes the helm as the new flagship PEN camera, following last year’s EP2, with upgrades that include: a 614,000 pixel, high-resolution OLED touchscreen, a reengineered “world’s fastest” auto focus with 35 separate focus points, and a new Truepic VI image processor for faster shot-to-shot times. See the full press release, with more info on all three cameras, below.

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American Medical Association Officially Condemns Retouched Photos

image via photoshopdisasters

As of this week, the AMA (American Medical Association) has “adopted new policy to encourage advertising associations to work with public and private sector organizations concerned with child and adolescent health to develop guidelines for advertisements, especially those appearing in teen-oriented publications, that would discourage the altering of photographs in a manner that could promote unrealistic expectations of appropriate body image.” (source)

via GOOD, via NY Daily News

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Lytro: The Light Field Camera that Promises to Change Photography

image via Lytro.com

Later this year, Lytro will debut a light field camera “that turns light into living pictures”—a technology that the Mountain View start-up says will “bring the biggest change to photography since the transition from film to digital,” according to comments given to Ina Fried of All Things D. The ground-breaking idea is that with the Lytro camera, there is no longer a need to focus before pressing the shutter release. They’re saying, basically, to forget everything you know about taking a picture because once a frame is captured with the Lytro camera,the image remains alive and flexible to change. You can change the focus however, wherever, whenever you’d like. Go ahead, try it out on Lytro.com with existing images. I was dubious as well.

If you’ve never heard of Lytro, or their technology, you are not alone—even in the photo world. The announcement of the as yet released point-and-shoot comes well before the equipment makes an appearance on the market or to reviewers. The science, according to Lytro, is as simple as this:

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