Sony Announces Two New Alpha Series D-SLRs

Sony has announced two new a(Alpha) D-SLRs: the a290 and the a390. Both 14.2MP cameras are  regarded as entry-level or first-time D-SLRs because of affordability (Sony is calling the a290 “the most affordable new DSLR from Sony”—though they have not released official pricing. However, CNET.com reports that the a290 18-55mm kit will cost $499.99 and the a390 will be a hundred dollars more)—and because of the intuitive interface and features that they offer. Sony says, “Both cameras offer the speedy shooting responses that are prized by DSLR users. The α390 adds the extra benefit of Quick AF Live View.” The a290 and a390 will be available this summer. See the press release below.

From Sony:

June 9, 2010: The α (Alpha) digital SLR range from Sony grows further with two stylish, affordable new entry-level cameras.

Ideal for first-time DSLR users, the DSLR-A390 (α390) and DSLR-A290 (α290) offer a dramatic step up in picture quality and creative options from point-and-shoot compact cameras. Just as importantly, they’re beautifully easy to use, even if you’ve never handled a DSLR before.

With a resolution of 14.2 effective megapixels for flawless, low-noise images, both cameras offer the speedy shooting responses that are prized by DSLR users.  The α390 adds the extra benefit of Quick AF Live View. This unique system teams the convenience of live image preview on the tilt-angle Clear Photo LCD with speedy, accurate phase-detection autofocus.

The most affordable new DSLR from Sony, the α290 offers the same 14.2 effective megapixel resolution as the α390 in a compact body that weighs just 456g (excluding battery and media).

Both cameras feature an attractive new grip design that allows even more comfortable handling. Upper control areas of both models have also been revised with a clear, uncluttered new button layout.

Even DSLR novices will find it brilliantly simple to explore the generous creative features of both new cameras. The intuitive Graphic Display makes it easy to understand the relation between shutter speed and aperture, plus the effects of your chosen exposure settings on the final picture. The Help Guide offers clear, concise explanations of camera functions, illustrated by a sample image to show the results you’ll achieve. Quick access to shooting and playback function menus is streamlined by colourful on-screen icons.

The α390 and α290 include a mini-HDMI terminal for direct connection to any HD Ready TV (requires optional cable). Support for PhotoTV HD ensures even better-looking still image reproduction on compatible BRAVIA™ models.  BRAVIA™ Sync allows control of slideshow and other camera playback functions in comfort using your TV remote.

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