Sony Announces Two Bloggie Touch Pocket Camcorders
Sony has announced two new additions to their pocket camcorder lineup—the sleek-looking MHS-TS20 and MHS-TS10 Bloggie Touch cameras. The Bloggie Touch camcorders offer full 1920×1080 high definition MP4 video recording, 12.8MP photos and a 3-inch capacitive touch screen. The Bloggie Touch cameras also come with an Exmor CMOS sensor and an F2.8 wide angle lens. The MHS-TS20 and MHS-TS10 offer 8GB and 4GB of embedded memory, which amounts to about four hours of high definition movie recording. They will be available for $200 (8GB) and $180 (4GB) in October. More images and info from Sony below.
SAN DIEGO, Sept. 1, 2010 – Making its worldwide debut today, Sony’s new Bloggie™
Touch enhances the pocket video camera category by making it even easier to preserve and
upload life’s spontaneous moments.
The Bloggie Touch (MHS-TS20 and MHS-TS10) captures full 1920x1080p high
definition MP4 video and 12.8-megapixel photos on 8GB or 4GB of embedded memory,
respectively, offering approximately four hours of HD movie recording. Its sleek, stylish body
sports a three-inch diagonal capacitive touch screen enabling intuitive operation as well as
attractive shooting and playback options.
“The new Bloggie Touch addresses the growing need for premium video products with
advanced technology in a desirable package at a competitive price point,” said Andy Bubala,
director of Sony’s camcorder business. “We started from the ground up to develop a new
system of hardware, software and seamless integration with social network services for an
easy, intuitive shooting and sharing experience that anyone can enjoy.”
Boasting a clean, innovative design, new Bloggie Touch cameras feature minimal
hard keys and a large, vibrant touch screen that automatically adjusts for vertical or horizontal
shooting and viewing, enabling customers to shoot video right-handed, left-handed, right-
side-up or even upside-down. You can record video, snap photos, or both at the same time,
just by pressing two of three simplified buttons on the device. An advanced user interface
features intuitive “touch and flick” recording control, search and playback operation, as well as
a simple Share-it-Later function to tag the clips and pictures you want to post for easy upload
when you are online.
Sony’s Bloggie Touch cameras now deliver amazingly high quality video and photos.
Equipped with a F2.8 wide angle lens and a sensitive Exmor™ CMOS sensor, the new
cameras achieve high resolution video and crisply-detailed still photos with less noise, even in
challenging lighting conditions. Additionally, its processor allows videographers to attain 4x
digital zoom and auto focus capabilities, including Auto Macro to focus sharply on objects as
close as four inches away.
The ultra-compact, lightweight cameras slip easily into a pocket or purse so they can
record your favorite moments anytime, anywhere. The Bloggie Touch has SteadyShot®
image stabilization for smoother footage, Face Detection technology to enhance faces by
automatically correcting exposure and a built-in USB arm for easy charging and uploading
to a computer. It even features an HDMI™ output to enjoy content on your HDTV.
Simple, Secure Way to Share Photos and Videos
After shooting, it’s never been easier to share your favorite videos and photos on the
web. By connecting the camera to an internet-connected compatible computer via the built-
in USB, pre-installed Bloggie software quickly imports your content and makes it a breeze
to edit, organize, and even transfer your videos and photos to popular sharing websites with
simple drag and drop motions. It includes direct upload to Facebook®, Flickr®, Picasa Web
Albums™ and YouTube™ photo and video sharing sites.
The built-in Bloggie software also connects to Sony’s Personal Space™ online service
that effortlessly shares your photos and videos privately with individuals you select. Personal
Space service offers registered users the ability to create Sharing Groups by entering email
addresses of friends and family. Once footage and images have been uploaded, the service
sends an email invitation to those groups with a link to view content on your Personal Space
service. It’s easier, quicker and safer than sending big file attachments via email, and no
registration is required by email recipients.
Available in silver or black, the MHS-TS20 and MHS-TS10 will be available in
October for about $200 and $180 respectively. The Bloggie Touch cameras, and a specially
designed protective skin jacket, will be sold at Sony Style® retail stores, www.sonystyle.com/
bloggie and through the Sony Retailer Network nationwide.