Lensbaby Announces Fish Eye & Soft Focus Optics

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At the PDN PhotoPlus Expo in New York, Lensbaby announced two new additions to the Optic Swap System: the Fish Eye Optic and Soft Focus Optic. “With the introduction of these new optics, Lensbaby is moving beyond the realm of selective focus to offer photographers a Creative Effects SLR lens system, with 6 different optic options. The Fisheye and Soft Focus Optics, unlike earlier Lensbaby optics, do not feature a sweet spot of focus,” said Craig Strong, Lensbaby President and Co-Founder.

Read on after the jump for more information on the new optics from Lensbaby and to see additional sample and product images.

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Lensbaby Soft Focus Optic

New York, NY, (October 22, 2009) PhotoPlus Expo Booth #1218 – Lensbaby announces today the
addition of the new Fisheye Optic and Soft Focus Optic to the Lensbaby Optic Swap System. Each
new optic is available for use with the Lensbaby Composer® and Muse®*. In addition, the Soft Focus Optic is compatible with the Lensbaby Control Freak™.
“With the introduction of these new optics, Lensbaby is moving beyond the realm of selective focus to offer photographers a Creative Effects SLR lens system, with 6 different optic options. The Fisheye and Soft Focus Optics, unlike earlier Lensbaby optics, do not feature a sweet spot of focus,” said Craig Strong, Lensbaby President and Co-Founder. “The new Fisheye Optic transforms a Lensbaby Composer into a fun fisheye lens and the new Soft Focus Optic creates images that are overall soft and diffused, much like a classic Imagon portrait lens. The Lensbaby Optic Swap System now offers three selective focus optics, and three optics that provide even more options for creative photography.”
About the Lensbaby Fisheye Optic
The new Lensbaby Fisheye Optic allows photographers to turn their Lensbaby Composer or Muse into a fisheye lens by swapping out the installed optic and dropping the new Fisheye Optic into the lens. This optic’s six element multi-coated optical design features an ultra-wide 12mm focal length capable of capturing a 160 degree fisheye angle of view from infinity all the way down to one-inch from the front of the lens. The Lensbaby Fisheye Optic features a system of interchangeable aperture disks, with possible aperture settings ranging from f/4 to f/22. To change the aperture, users unscrew the top element of the Fisheye Optic and replace the aperture disk using the included Aperture Tool. Due to the extremely wide angle field of view, photographers who use a full-frame camera will generally see a black circle around almost the entire image, and smaller APS-sized sensor shooters will see black at the corners of their images. This black edge is typical for standard fisheye lenses. However, the Lensbaby Fisheye Optic features a creative lens flare effect that causes the edge areas that would ordinarily be black to glow with color whenever there are bright light sources in the image. The Fisheye Optic lens flare effect is particularly apparent when shooting with a full frame camera. The Fisheye Optic is different than previous Lensbaby optics, with a much flatter field of focus than the Double Glass, Single Glass, and Plastic Optics. The images created by the Fisheye Optic are sharp throughout the image at darker apertures. While the Fisheye Optic creates some edge blur at brighter apertures, it does not feature the Sweet Spot of sharp focus and dramatic blur that are trademarks of the Double Glass, Single Glass, and Plastic Optics. Instead of bending the lens, photographers typically will point their Lensbaby straight ahead to achieve a classic fisheye look.

The Lensbaby Fisheye Optic is available immediately for $149.95 (MSRP).
*A special adapter is required to use the Fisheye Optic with the Lensbaby Muse. The Fisheye Optic is not recommended for use with the Lensbaby Control Freak.

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About the Lensbaby Soft Focus Optic
The Lensbaby Soft Focus Optic works with Lensbaby’s Creative Effects SLR camera lenses, the
Composer, Muse and Control Freak. Images created with the 50mm focal length Soft Focus Optic
feature a soft and diffused appearance. The Soft Focus Optic’s multi-coated optical glass doublet
creates a much flatter field of focus than previous Lensbaby optics, making this optic well-suited for a variety of soft focus applications. This new optic does not have the Sweet Spot of sharp focus and dramatic blur outside of that spot created by the Double Glass, Single Glass, and Plastic Optics.
The Soft Focus Optic features Lensbaby’s magnetic disk aperture system. In addition to the standard round aperture disks for f/2 to f/22, the Soft Focus Optic also comes with three special soft focus multi-hole apertures that combine one large opening over the optic’s sharp center with small openings over the optic’s soft edges. This hole pattern creates a sharp underlying image with a soft overlay. Users can stack the soft focus apertures together or with standard Lensbaby apertures to vary the amount and appearance of the softness. In addition, the multi-hole apertures have the ability to create out-of-focus highlights that take on the shape of the aperture holes, further enhancing creativity. When using the Soft Focus Optic, photographers typically point the lens straight ahead to achieve a classic soft focus look.
The Lensbaby Soft Focus Optic is available immediately for $89.95 (MSRP).

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Lensbaby Fish Eye Optic

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2 Responses to “Lensbaby Announces Fish Eye & Soft Focus Optics”

  1. I have the original lens baby and it’s superb, this one looks even better!

    They results are very difficult to replicate with photoshop, but you do have to use them in moderation though.

  2. [...] Submissions will be accepted until 6pm, PST, December 31, 2009, so get to work shooting with Lensbaby optics, which are always fun and offer major creativity boosts.  Also, look out for a review of the new [...]

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